consumer motivations and the impact of brand on purchasing preferences fresh beef by angela reicks bs ms a dissertation in animal science submitted to graduate faculty texas tech university partial fulfillment requirements for degree doctor philosophy approved mark miller chairperson committee conrad lyford leslie thompson chance brooks molly mcadams accepted john borrelli dean school august 2006 ii copyright acknowledgements i would like acknowledge my advisor dr opportunity flexibility pursue individual interests meat food product marketing further developing interest his guidance throughout inception completion project addition thank serving all their help time at also fc parrish inspiring me motivate myself become interested students assistance with various