1 the 5 advertising assets of daily press wan 24 february 2006 luciano bosio bruno schmutz 2 dailies a modern media 3 strong editorial dynamism emergence free urban supplement policy renewal formula 4 marketing investments reinforced tv support active campaign covermounts strategic development on internet newspaper websites are among most visited sites website unique visitors le monde 657 000 l equipe 361 figaro 184 libération 995 les echos 831 ouestfrance 623 humanité 583 la tribune 258 metro 219 dernieres nouvelles d alsace 188 progrès 177 dépêche du midi 163 20 minutes 161 parisien 159 letélègramme 149 sud ouest 148 voix nord 134 bien public 122 112 source nielsen janvier 6 prime time morning 7 europqn 2004 heure de première lecture base veille 8 million readers before 10 am audience per hour 955 094 675 455