how can teralogic enter the digital industry strategic research group ju fang chen jamie hsieh chih tsung huang kevin looi daricha techopitayakul lei ya wang june 6 1997 acknowledgement we would like to thank dr peng h ang murray l mclachlan and kishore manghnani of inc for their help in making this project possible also want professor weyant tom hoff teaching us numerous concepts analytical tools solving strategy problems lastly many friends strangers who took time answer our diffusion conjoint analyses surveys thanks all table contents executive summary 1 problem statement 2 overall approach 4 overview consumer preferences analysis 8 product total camera sales 12 wavelet 15 valuations 18 recommendations 22 what i have learned from course 24 appendix a background 25 b price list 27 c competitive forces market 28 d utility data 29 e questionnaire 31 f spreadsheet licensing alternative 32 g manufacturing chips 33
