USA country report

sac, spot, transit, aerospace, atlas, automobiles, automotive parts, books, brandy, brandy, broadcast tv, containers, department stores, electronics, entertainment, fertilizers, food retailers, games - toys, games and toys, games-toys, health care, jewelry, livestock, magazine, magazine, magazines, magazines, mail order, mail-order, mail-order houses, marketing direct, newspaper, newspapers, packaging, pharmaceuticals, plastic, printers, real estate, recreational vehicles, restaurants, restaurants, shoes, spirits, sporting goods, tires, tobacco products, vineyards, wine, winery, wines,

document 4287 the dialog corporation june 1997 page 1 media types classifications and preformatted reports in file 177 advertiser & agency red books advertisers 178 agencies this contains 3 sections contain a list of used files 2 tips on using 4 groups broadcast tv any following terms may be to indicate advertising brdcst cable game shows infomercial net network radio spot syndication television business pubs bus communications publications publs trade publ direct mail catalogs directories collateral consumer coupons calendars etc dm estab consumers alternative marketing mktg response door sampling