technische universität berlin fakultät viii wirtschaft und management institut für technologie fachgebiet strategische unternehmensführung prof dr michael mirow seminar paper on strategies to achieve market leadership the example of amazon summer term 2005 presented by sören preibusch 215995 kottbusser damm 24 10967 matthias fleckenstein 215274 magistratsweg 21 13593 may 17 table contents i abbreviations ii figures iii tables iv 1 introduction 2 as a strategic goal in electronic commerce value chains and actors ec principles for success 3 porter s branch structure analysis applied markets 4 context factors creation potentials 8 5 first mover advantage role pioneer 9 com road 10 company portrait redefining book retailing vs barnes & noble 11 realizing 13 exploiting advantages conclusion outlook 22 appendix 23 references 31
