new trends in niche tourism spa & wellness ken scott director communications pacific asia travel association sri lanka gateway to south mart june 5 2005 is fastest growing sector hospitality leisure 33 of travellers the us cite access a as an important consideration while making plans experience often intimately linked heritage and culture destination convergence resorts are where health architecture design converge treatments highly suggestive asian exoticism high service standards appeal imagination men women all around world why desirable 1 services aspirational 2 positive associated with affluence 3 acts glamorous ambassador for your 4 way life whose time has come latest global consumer s market forecasts snapshot prospects medical 6 what needs be done factors driving growth modern society increasing