advanced memory technology and next generation wireless devices mobile services 3g world congress hong kong 06 dec agenda the mmc association device storage overview components dram sram flash emmc cards hdds high density sim content & music movies pictures games navigation impact on choice performance cost protection drm controllers memories mmca 200 members representing leading manufacturers of handsets cameras connectors sockets smartcards multimedia open standard have improved a lot in capacity reduction speed security possibilities is multi dimensional card other areas embedded i o hdd multiple interface are not bottleneck such as distribution over air ata drivers for products playing library delivery still images photo album maps points interest office e mail deliver presentation powerpoint video types volatile non random access ram mask romeprom otp computer module sdr ddr