copyright 2001 sandeep krishnamurthy all rights reserved for classroom instruction purposes only 1 case amazon com a business history to appear in e commerce management text and cases by u washington edu last updated on september 27 2002 introduction many ways is perhaps the company that most closely tied with phenomenon seattle wa based has grown from book seller virtual wal mart of web selling products as diverse music cds cookware toys games tools hardware also at tremendous rate revenues rising about 150 million 1997 3 billion however rise revenue led commensurate increase operating losses leaving large deficit did make its first quarterly profit 5 8 fourth quarter but this was dwarfed cumulative share price shown figure biggest symbol fall dot coms insert here purpose
