reaping the rewards of a digital age peter erskine chairman and ceo telefónica o2 europe 2 nokia man 3 uk growth 0 10 20 30 40 50 60 70 80 1996 1999 2002 2005 5 15 25 35 2001 2003 billions text messagesmillions subscribers voice minutes source mobile data association 4 global market 500 1000 1500 2000 2500 3000 1995 1997 1998 2004 2006 millions world radical change in our is taking place from business driven to consumer customers defining evolution subsequent extension other segments consumers driving which expands whole 6 multitask participative always on are changing their behaviours consumption patterns selective i am permanently connected get everything need anywhere want use different communication media platforms at same time cherry pick what really like build my own version without hassle
