the nigerian video industry as an example of import substitution dr daniel künzler university zurich sociological institute kuenzler soziologie unizh ch www suz outline 1 introduction and research question 2 end motion pictures rise yoruba videos 3 with a cultural mission hausa 4 commercial commodity igbo 5 neglected economic dimension 6 conclusions cinema in cadjéhoun cotonou benin republic mix action movies from hong kong usa indian romances blockbusters hollywood loads comedies english delightedly watched by audience which speaks no or poorly descriptive analysis organisation production three centres assessment overall importance relevance outside nigeria what can sociology learn this source hans peter müller 1999 das kulturelle erbe als entwicklungsfaktor et al atlas