division of agricultural sciences and natural resources oklahoma state university t 6109 cooperative extension fact sheets are also available on our website at http www osuextra com glenn muske phd home based micro business specialist tom woke up one morning with an idea for a new product to his carpool friends he asked if they would ever use such was doing market research sally always wanted have small she knew what do but could not decide where locate day happened drive area town noticed vacant store that seemed like good location during lunch time went the library see find out about part is bob owned printing service while shopping sup plies hardware items people bought wondered why made selections did then customers decisions hired students from college marketing class survey in