1 canning industry by dr diana kopeva background is one of the most important and attractive sectors bulgarian food favourable climate natural resources have underpinned sector s development during last three years 1996 1999 unfavorable influence different exogenous endogenous factors specific for observed some these are severe drop in raw materials production vegetables fruits as an outcome slow progress agrarian reform low quality yields produced increased requirements hygiene conditions set importers high competition on traditional international markets decreased purchasing power population prices products limited range goods various imported semi manufactured articles can be found market they create highly competitive environment higher competitiveness lower price negative impact demand positive following two i privatization more than 75 enterprises privatized ii structural 94 established new private