shasta lake comprehensive economic development strategy september 15 2003 prepared for city of funding this project was made possible by a grant from the state california department housing and community applied economics 2029 university avenue berkeley 94704 510 548 5912 1029 j street suite 310 sacramento 95814 916 441 0323 www adeusa com contents executive summary i 1 introduction 2 base analysis industrial commercial 3 retail leakage potential 26 4 tourism 36 5 strengths weaknesses opportunities threats swot 45 6 vision initiatives 51 7 performance measures 62 appendices methodology b selected national retailers sales store size per square foot etc c assessment resources d demographic information various sources e ceds committee stakeholders f dun & bradstreet business g illustrative photos list tables county populations 2000 households median household income industry employment change 1991
