gaming market size estimate 1 greater dallas fort worth metroplex student project of the conrad n hilton college hotel & restaurant management university houston assisted by andrew klebanow consulting las vegas nevada and michael meczka meckza marketing research inc los angeles california final report may 2004 2 table contents abstract 3 executive summary 4 statement purpose 6 methodology secondary 7 analysis 11 competition 19 capacity 23 factors leading to success in casino performance 30 demand 33 win per unit forecast 37 references 39 team 43 students were tasked with providing an independent evaluation potential for method inquiry consisted examination existing characteristics within a reasonable distance from proposed venue review competitors construction available synopsis critical deliverables this both
