data storage industry overview & directions reflections on a aberrant mirror tom coughlin associates peripheral research corp the trends and growth opportunities new applications for products components status forecast an gives distorted view of world we draw analogy to our always inaccurate future correction this aberration occurs over time as possibilities become certainties is nature s way preventing everything from happening at once graffito ss areal densit y investors key employees com ponent supplie rs titanic technology sinking margins areas coding compression how deal with reducing snr variations niche markets eg video implications perpendicular recording servo writing higher tpi requirements density capital investments needed particularly head development flight talent more lucrative fields may limit creativity available changes longitudinal models there finite pool or limited resources in could be ever exponential 0 20 40 60 80 100 120 1 3 5 7 9 11 13 15