chapter 14 coordination of pricing and inventory decisions asurveyandclassification l m a chan school management university toronto achan rotman utoronto ca z j max shen dept industrial systems engineering florida ise ufl edu david simchi levi civil environmental the division massachusetts institute technology dslevi mit julie swann georgia jswann isye gatech 1 2 introduction motivation recent years have seen scores retail manufacturing companies exploring innovative strategies in an e ort to improve their oper ations ultimately bottom line firms are employing such varied tools as dynamic over time target di erent classes customers or learn about customer demand benefits can be significant including not only potential increases profit but also improvements reduction production variability resulting more cient supply chains dynamically changing prod ucts important revolution industries driven large part by internet direct
