of all the variables that impact an organization s performance lek has found price typically greatest effect on profit improvement as illustrated in figure 1 a one percent increase results 12 5 to 13 benefit bottom line inversely setting prices non strategically and ineffectively equal disastrously opposite despite fact is high leverage strategic tool shrinking margins demand new approach pricing current global business environ ment retailers facing significant cost pressures along supply chain raw materials manufacturing trans portation wages more between rising goods sold at end aggressive tactics by traditional competitors other many are experiencing margin pressure take stand against how consumer value can deliver immediate strategy mergers acquisitions management volume ii consulting insights executive retail industry engine drives profitability generates than any component marketing mix small improvements big costs have forced
