workshop 1 targeting the indian travel market japanese channel 3 chinese 2 translation available rashmi varma director acnielsen india roosevelt d souza associate overview is second fastest growing major economy in world until recent years outbound tourism was restricted only to privileged few growth gdp has put more disposable income a larger number of hands resulting indians traveling domestic and overseas as well also contributing this abroad increase basic quota which now stands at whopping us 10 000 per person annum for leisure rising incomes higher affordability thriving pay scales double families attitude change long term saving mentality remains but desire enjoy life today visibility greater lure media word mouth movies bollywood lower fares enticing packages offers popular trend everyone around taking foreign holiday v s expenses are equalizing expenditure experience ratio tilting favor source travelers study qual
