characteristics of milk products and emerging consumer trends international dairy commerce cannot be viewed as a global commodity market such that for oil or steel where country s supply the can satisfy demands anywhere in world instead comprises many interrelated product markets vary geographic scope from narrow to depending on management focus industry becomes more with national multinational companies competing nearly every region are also becoming still consumers across regions exhibit widely varying preferences taste convenience nutrition wholesomeness packaging range fairly standardized goods butter nonfat dry powder multivariety multiflavored specialty cheeses fermented drinks protein fractions used food beverage items some local while others table 1 fresh yogurt cheese intended direct consumption consumed indi rectly ingredients other foods pizza snack bars bakery nonfood uses
