us supermarket trends today consumer trade winning business models & success principles population lifestyle changes that affect cpg food purchasing decisions key value shopping has become a national obsession time pressures have changed what we eat how and where it fragmentation is dictating the need to learn market different ethnic age groups root causes no change in sight 75 of families now two wage earner incomes 65 married women with children under six are workforce 70 working say number things they do day big cause stress 58 consumers convenience determinant 40 idea having for dinner at 4 00 pm impact on family meal preparation eating habits average spent these days less than 20 minutes per down from 2 5 hours 1960 most