how to market in korea small country large for pc games byung ho park indiana university mime program http www edu bhpark abstract almost 2 million copies of starcraft have sold a with population 50 lineage an online game service launched 1 5 year ago has more than 10 subscribers accumulated is one the most remarkable emerging markets but entering getting and difficult due censorship eccentric marketing environment local competitors growing powerful korean brief introduction republic also known as south about size fact quarter her people lives capital city seoul although economy been threatened by other asian countries economic crisis 1997 new administration led newly elected president overcoming it very fast growth billion won kw us dollars 1998 1999 2000 2001 arcade 470 376 620 496 850 680 930 744 console
