new markets for storage products tom coughlin data consultant presentation overview n application drivers areal density growth drives applications industry forecasts 2000 2004 making profitable again a little perspective our memories define past and enable the accumulation of capability that technological civilization major business age is to pass accumulated experiences beliefs observations future generations how we will on this legacy means lots all levels users has more price elasticity than bandwidth silicon chips what any 1 percent reduction in cost there s 4 increase usage only gets 2 5 each supply computers with brains process get demand every cpu drops lee bruno disk driven technology red herring march capacity increases by 100 agr lower