Online press - Offline press market in Western Europe

globalisation, kraft, store, vod, alcoholic beverage, beverage, books, broadband, business models, business models, cable tv, cancer, cell phone, cell phones, cider, cinema, digital tv, digital content, e-commerce, e-commerce, ecommerce, ecommerce, egg, entertainment, fruits, golf, home entertainment, internet users, iptv, laptops, lottery, magazine, magazine, magazines, magazines, mail order, mail-order, meat, movie, newspapers, online purchase, sms, spread, tourism, video games, videogames, vodka, vodka, watch, wireless broadband,

european e marketing conference tuesday 19 september 2006 interactive prospect targeting holdings plc leaders in online direct email databases building data assets for customer acquisition programmes rental individual or branding campaigns delivery & campaign analysis managing communications retention cross selling up to clients own what is 18 35 53 80 46 growth 3 4702 9502 1901 425790540 5 year compound 000 45 200720062005200420032002 advertising spend source forrester research inc 1 4 2 6 8 65 0 9 press classified radio mail cinema display tv outdoor internet pricewaterhousecoopers bureau the association warc 2004 2005 uk 27 21 7 france germany spain italy netherlands denmark others 63 of adspend largest sector europe international market share approx 85 156 614 827 897 065 116 366 915 371 994