italian technology platform on food for life the vision 2020 and beyond dr daniele rossi chairman of director general federalimentare ricerca innovazione competitività le sfide dell industria alimentare italiana al presentazione della piattaforma tecnologica nazionale 5 luglio 2006 luiss sala colonne viale pola 12 roma total turnover by product r&d 2005 traditional local 70 65 advanced 18 17 typical products pdo pgi wine 9 which 2 billion export new novel functional healthy ready to eat etc 8 organic 1 107 100 15 prodocts source centro studi july drink industry direct employment f&d quality safety controls management 85 800 logistic stock 35 trade sales 74 administration finance 27 300 production 167 700 390 000 19 22 43 a