wait marketing communicate at the right moment place by diana derval november 5 2006 companies can last benefit from affordable advertising rates grabbing opportunities offered a new form of called principal tenet is valuing priviledged context waiting consumers have proved extremely receptive to while with outstanding memorizing coefficients sometimes exceeding 50 whereas traditional television internet outdoor which requires considerably larger budgets seldom reaches 15 why are welcome bothering except when they swiss survey1 confirms that expensive and saturated rejected tv ads bother 3 out 4 mailings more than half same for radio even if broadcasts 2 7 times example in magazines cinema 1 consumer only newspaper doesn t interrupt your activities like instance post offices very 9
