1 promotion demonstration and development of sustainable environmental technologies for smes 2 uptake in future clean technology projects antwerp 6 th october 2005 roadmapping activities within prodests harald egner 3 methodology structuring market analysis figures trends results from scenario study 4 p l a n e v lu t customer demand satisfaction functions technical requirements quality characteristics specifications product components processes specification execution qfd function deployment 5 what h o w customers research definition house needs parts planning process production specifi cation monitor parameters require ment instruments whywho how much 7 & potential risk priority s m i priorty list synergies conflicts correlation matrix r k