vertis communications 250 west pratt street baltimore md 21201 800 577 3569 2006 inc www vertisinc com future purchase plans reveal women to be increasingly more tech savvy new customer focus study analyzes technology usage and shopping preferences among men december 4 today announced the results of its proprietary which revealed 26 percent generation y born 1977 1994 plan a personal desktop computer in next 12 months compared 20 additionally indicates 25 wish cell phone with advanced features year 14 total adults similarly 16 same group digital video recorder within 11 as continues become adopted into our everyday lives we find younger are becoming dominant users media high their male counterparts said jim litwin vice president market insights at s female teens somethings purchasing electronics