consumer information and price discrimination does the internet a ect pricing of new cars to women minorities fiona scott morton yale university nber florian zettelmeyer california at berkeley jorge silva risso jd power associates october 2001 we thank ian ayres judy chevalier sharon oster daniel snow participants iosummerinstituteforhelpfulcomments wealsohadmanystimulatingdiscussionswithdavidlevine gratefullyacknowledgesupportfromthenationalsciencefoundation grant ses 0111885 addressesforcor respondence schoolofmanagement yaleuniversity pobox208200 newhavenct06520 8200 haasschool business uc ca 94720 1900 network 30401 agoura road hills 91301 e mail ona scottmorton edu orian haas powerinfonet com abstract mediating transactions through removes important cues that salespeo ple can use assess s willingness pay analyze whether dealers di culty in identifying characteristics on consumers ease nding ects equilibrium prices car retailing using large dataset transaction for automobiles rst part paper an alyzes relationship between
