paper to be presented at the emnet conference on economics and management of franchising networks vienna austria june 26 28 2003 www univie ac affiliated case best western internationalisation ilan alon crummer graduate school business rollins college 1000 holt ave 2722 winter park fl 32789 4499 usa i_alon yahoo com gérard cliquet crereg umr cnrs 6585 institut de gestion rennes igr iae université 1 11 rue jean macé cs 70803 35708 cedex 7 france gerard univ rennes1 fr rozenn perrigot wanadoo abstract in literature hotel industry is often studied indeed this sector a perfect illustration organisation franchised all around world with brands like mercure ibis comfort inn courtyard etc global strong chains topic remains an important task for network operators they must try adapt their chain country want penetrate not
