guidebook for developing your activity s marketing plan table of contents book ii appendices appendix a outline 1 b sample c food thought d worksheets e glossary i executive summary external environment analysis competitive factors economic technological legal political social cultural f ecological iii needs assessment iv organizational command 2 personnel 3 resources 4 consumers 5 army structure rules regulations swot strengths weaknesses opportunities threats mission goals and objectives v strategy development product price place promotion the following pages include transient billeting at fort imaginary you may want to use this as an example read document will notice that are not discussed after careful consideration decided do impact or its actions
