1 12 october 2006 asia & greater china seminar 2 john pollaers managing director 3 diageo hub korea thailand japan india south indochina indonesia malaysia philippines singapore duty free 4 agenda consumer trends the total beverage alcohol tba market volatility in fighting fit and structured for growth recent performance key breakdown 5 80 100 120 140 160 180 200 220 2005 2007 2008 2009 2010 vietnam gdp 05 10 international spirits consumption source ima indexed is expected to experience buoyant personal 6 wealth increasing across 0 500 000 00 20 7 8 9 01 capita traditional asian markets us eiu real at