launch strategy 2006 for launches of items there is one reason the existence systembolaget alcohol related problems decrease if sold without retail profit interests our business concept to sell alcoholic beverages and lead way in promoting a heal thy drinking culture we should exceed customer expectations through continuous development product range expertise service responsibilities how differ from others do not seek maximise profits pursue sales are brand neutral neither favouring nor discriminating against suppliers or individual products vision creation healthy which everyone can enjoy doing harm themselves inledning overall 2 global view 6 wine market trends 8 red 9 white 10 rosé 11 sparkling 12 organic packaging 13 argentina australia 14 austria 15 bulgaria chile 16 france 17 germany 18 greece 19 hungary 20 italy new zealand 22 portugal romania 23 south africa 24 spain 25 uruguay 26