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Datamonitor's Global Functional Drinks industry profile is an essential resource for top-level data and analysis covering the functional drinks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The functional drinks market consists of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 21
CHAPTER 8 Leading Companies 23
8.1 PepsiCo, Inc. 23
8.2 Red Bull GmbH 27
8.3 Coca-Cola Company, The 29
CHAPTER 9 Distribution 33
CHAPTER 10 Market Forecasts 34
10.1 Market Value Forecast 34
10.2 Market Volume Forecast 35
CHAPTER 11 Appendix 36
11.1 Methodology 36
11.2 Industry Associations 37
11.3 Related Datamonitor Research 37

LIST OF TABLES
Table 1: Global Functional Drinks Market Value: $ billion, 2004-2008(e) 9
Table 2: Global Functional Drinks Market Volume: Liters billion, 2004-2008(e) 10
Table 3: Global Functional Drinks Market Segmentation I: % Share, by Value, 2008 11
Table 4: Global Functional Drinks Market Segmentation II: % Share, by Value, 2008 12
Table 5: Global Functional Drinks Market Share: % Share, by Volume, 2008 13
Table 6: Key Facts: PepsiCo, Inc 23
Table 7: Key Financials: PepsiCo, Inc 26
Table 8: Key Facts: Red Bull GmbH 27
Table 9: Key Facts: Coca-Cola Company, The 29
Table 10: Key Financials: Coca-Cola Company, The 32
Table 11: Global Functional Drinks Distribution: % Share, by Volume, 2008 33
Table 12: Global Functional Drinks Market Value Forecast: $ billion, 2008-2013 34
Table 13: Global Functional Drinks Market Volume Forecast: Liters billion, 2008-2013 35