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About this report
 
Covering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.
 

 
Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:
 

 
Europe’s key players - their retail strategies, sales performance and operating strengths and weaknesses
 
Emerging operators, specialist retailers and niche distribution channels
 
Retail concentration across Europe
 
Buying groups in today’s retail environment
 
Consumer spending on electricals
 
E-Commerce
 
Market prospects and areas of potential for your business to tap into
 
Compiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.
 

 

Contents
 

 
Executive Summary
 
France
 
Spending growth on electricals above average
 
New technologies drive growth
 
Price deflation a major concern
 
Specialists dominate
 
Influence of hypermarkets diminishing gradually
 
Kesa and Fnac dominate
 
Concentration taking place
 
Electricals set to outperform
 
Consumers take middle stance on price
 
Behind UK in brown goods ownership
 
Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 
Report Scope and European Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
Figure 1: Europe: Euro Currencies: Entry rate into the Euro
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Figure 2: Europe: Leading electricals specialists store data, 2003
 
Background Data – France
 
Population
 
Figure 3: France: Population trends, 1998-2003
 
Figure 4: France: Population, by age group and sex, 2003
 
Figure 5: France: Households, 2000
 
Figure 6: France: Regions and major cities, 1999
 
Economy
 
Figure 7: France: Gross domestic product, 1995-2002
 
Figure 8: France: Consumer prices, 1995-2002
 
Figure 9: France: Consumer expenditure, 1995-2002
 
Figure 10: France: Detailed breakdown of spending on consumer goods, 1998-2002
 
The French Electricals Retailing Sector
 
Background
 
Specialists outperform all retail sales
 
Concentration low, but consolidation on its way
 
Kesa leads the specialists, but PPR tops sales charts
 
White goods lag behind new technologies
 
Specialists looking towards larger outlets
 
Threat from hypermarkets easing
 
PC and multiple TV ownership increases
 
The French electricals market
 
Figure 11: France: Electricals market size data, 1998-2002
 
Channels of distribution
 
Figure 12: France: Electrical goods – Channels of distribution, 2003
 
Figure 13: France: White goods, brown goods, CDs and cassettes channels of distribution, 1997-2001
 
Figure 14: France: Share of sales of white and brown goods, by type of retailer, 1997-2001
 
Figure 15: Computer and telephone equipment – Channels of distribution, 1997-2001
 
Figure 16: France: Percentage share of sales of PC and telephone equipment, by type of retailer, 1997-2001
 
Retail prices
 
Figure 17: France: Retail price index for electricals goods, 1998-2002
 
Electrical retailing specialists
 
Figure 18: France: Electrical and photographic specialists’ sales, 1999-2003
 
Figure 19: France: Electricals specialists’ sales as a % of all retail sales, 1999-2003
 
Outlet data
 
Product mix
 
Figure 20: France: Electricals retailers’ product breakdown, 1997 and 2001
 
France Consumer Trends
 

 
Ownership and purchasing of audio-visual equipment
 
Figure 21: Have or own audio-visual equipment, 2001 and 2003
 
Figure 22: Bought audio-visual equipment in last 12 months, 2001 and 2003
 
PCs and the Internet
 
Ownership and purchasing of large kitchen appliances
 
Figure 23: Have or own large kitchen/household appliances, 2001 and 2003
 
Figure 24: Bought new large kitchen/household appliances in last 12 months, 2001 and 2003
 
Consumer attitudes
 
Figure 25: Agreement with attitude statements in France, by demographic sub-group, 2003
 
Figure 26: Agreement with attitude statements in France, by demographic sub-group, 2003
 
Age profile
 
Figure 27: Consumers wanting to buy a new home computer, by age, 2003
 
Internet access
 
Figure 28: Consumers intending to use the Internet over the next 12 months, by region, 2003
 
New technology
 
Figure 29: Consumers who love to buy new gadgets, by age, 2003
 
Figure 30: Consumers admitting to being influenced by advertising, by age, 2003
 
Figure 31: Consumers enthusiasm for digital television, by region, 2003
 
Quality, brands and service
 
Prospects and Forecasts – France
 
Prospects
 
Forecasts
 
Figure 32: France: Electrical and photographic specialists’ sales forecasts, 2004-08f
 
Figure 33: France: Electrical specialists’ sales forecasts, 2004-08f
 
Leading Specialists in France
 

 
Figure 34: France: Leading specialist electricals retailers, 2002/03
 
Market shares
 
Figure 35: France: Leading electricals retailers’ share of sector sales, 2003
 
Major Company Profiles
 

 
Boulanger
 
Background
 
Financial data
 
Figure 36: Boulanger: Estimated sales, 1997-2002
 
Figure 37: Boulanger: Estimated sales performance, 1997-2002
 
Outlets
 
Figure 38: Boulanger: Outlet data, 1998-2003
 
Products
 
Figure 39: Boulanger: Store plan, 2003/04
 
SWOT
 
The Carphone Warehouse
 
Background
 
Financial data
 
Figure 40: The Carphone Warehouse: Financial performance, 1998/99-2002/03
 
Figure 41: The Carphone Warehouse: Turnover by region, 2000-03
 
Performance by division
 
Figure 42: The Carphone Warehouse: Turnover by division, 2001/02-2002/03
 
Figure 43: The Carphone Warehouse: Sales by division, 2001/02-2002/03
 
Interim results
 
Figure 44: The Carphone Warehouse: Interim results, 2002-03
 
Outlets
 
Figure 45: The Carphone Warehouse: Outlet data, end March 2002-03
 
Products
 
E-commerce
 
SWOT
 
Conrad Electronic
 
Background
 
Financial data
 
Outlets
 
Figure 46: Conrad: Store data, 2003
 
Figure 47: Conrad: Stores in partnership, 2003
 
E-commerce
 
SWOT
 
Dixons Group
 
Background
 
History
 
Stockmarket flotation
 
Expansion by acquisition
 
Short-lived US venture
 
Move into PCs and mobile phones
 
Launch of Freeserve
 
New partnerships with AOL and Napster
 
UK extended warranties
 
European acquisitions
 
Central European launch
 
Group financial data
 
Figure 48: Dixons Group: Financial data, 1998/99-2002/03
 
UK operations
 
Currys
 
Figure 49: Currys: Sales and store data, 1998/99-2002/03
 
Dixons
 
Figure 50: Dixons: Sales and store data, 1998/99-2002/03
 
The Link
 
Figure 51: The Link: Sales and store data, 1998/99-2002/03
 
PC World
 
Figure 52: PC World: Sales and store data, 1998/99-2002/03
 
International operations
 
Figure 53: Dixons Group: International operations, by fascia, 2002/03
 
Elkjøp
 
Figure 54: Elkjøp: Sales and store data, 1999/2000-2002/03
 
Dixons Ireland
 
Figure 55: Dixons Ireland: Sales and store data, 1998/99-2002/03
 
UniEuro
 
Figure 56: UniEuro: Financial and outlet data, 2000-03
 
PC City
 
Figure 57: PC City: Sales and store data, 1999/2000-2002/03
 
Electro World
 
Products
 
Figure 58: Dixons Group: Sales by product, 1998/99
 
E-commerce
 
Figure 59: Dixons Group: Retail websites, April 2004
 
SWOT
 
EDA
 
Background
 
Figure 60: EDA: Membership, 2003
 
Figure 61: EDA members, share of national electrical retailers’ sales, 2003
 
Financial data
 
Figure 62: EDA: Financial data, 2001-03
 
Outlets
 
Figure 63: EDA: Outlet data, 2000-03
 
Products
 
Figure 64: EDA members: Purchases by product type, 2001
 
SWOT
 
ElectronicPartner
 
Background
 
Figure 65: ElectronicPartner members, 2003
 
Financial data
 
Figure 66: ElectronicPartner: Financial performance, 1999-2003
 
Outlets
 
Figure 67: ElectronicPartner: Outlet data, 1999-2003
 
Figure 68: ElectronicPartner: Outlets and estimated sales, 2003
 
Products
 
Figure 69: ElectronicPartner: Sales by product, 1999
 
SWOT
 
Euronics
 
Background
 
Figure 70: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 71: Euronics: Sales by country, 2000 and 2002-03
 
Figure 72: Euronics: Sales by country, 2003
 
Outlets
 
Figure 73: Euronics: Member and outlet data, by country, 2001-03
 
Figure 74: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Figure 75: Expert: European members, contact details, 2004
 
Background
 
Increased control
 
Financial data
 
Figure 76: Expert Global: Group sales, 1999-2003
 
Figure 77: Expert International: Members' sales, by country, 2003
 
Outlets
 
Figure 78: Expert: Outlet data, 1997-2003
 
Products
 
SWOT
 
Fnac
 
Background
 
Financial data
 
Figure 79: Fnac: Financial performance, 1999-2003
 
Figure 80: Fnac: Sales, by country, 2000-03
 
Outlets
 
Figure 81: Fnac: Outlet data, 1999-2003
 
Products
 
Figure 82: Fnac: Sales by product category, 2003
 
E-commerce
 
SWOT
 
Kesa Electricals
 
Background
 
History
 
Overseas expansion
 
Demerger
 
UK extended warranties report published
 
Financial data
 
Figure 83: Kesa Electricals: Financial data, 1999/2000-2003/04
 
Figure 84: Kesa: Electricals sales, by country, 2001/02-2003/04
 
Darty
 
Figure 85: Darty: Financial and outlet data, 1999/2000-2003/04
 
Comet
 
Figure 86: Comet: Financial and outlet data, 1999/2000-2003/04
 
BUT
 
Figure 87: BUT: Financial and outlet data, 1999/2000-2003/04
 
Other businesses
 
Figure 88: New Vanden Borre, BCC and Datart: Financial and outlet data, 1999/2000-2003/04
 
Products
 
Figure 89: Kesa Electricals: Product mix, 2002/03
 
E-commerce
 
SWOT
 
Media-Saturn
 
Background
 
Media-Saturn
 
Metro Group
 
Financial data
 
Media-Saturn Group
 
Figure 90: Media-Saturn: Financial performance, 1999-2003
 
Figure 91: Media-Saturn: Sales by country, 2003/04
 
Market share performance
 
German vs. international sales
 
Figure 92: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03
 
Outlets
 
Figure 93: Media-Saturn: Group outlet data, 1999-2003
 
Figure 94: Media-Saturn: Outlet data, by country, 1999-2003
 
Figure 95: Media-Saturn: Sales per outlet, by country, 2003/04
 
Products
 
Figure 96: Media-Saturn: Product mix, 2003
 
E-commerce
 
SWOT