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About this report
 
Covering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.
 

 
Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:
 

 
Europe’s key players - their retail strategies, sales performance and operating strengths and weaknesses
 

 
Emerging operators, specialist retailers and niche distribution channels
 

 
Retail concentration across Europe
 

 
Buying groups in today’s retail environment
 

 
Consumer spending on electricals
 

 
E-Commerce
 

 
Market prospects and areas of potential for your business to tap into
 

 
Compiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.
 

 

Contents
 

 
Executive Summary
 
Italy
 
Strong growth in spending on electricals
 
Telephones and communications see boom then bust
 
Specialists underperform all retail sales
 
Multiples advancing
 
Consolidation under way
 
Electricals to continue to underperform
 
Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 
Report Scope and European Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
Figure 1: Europe: Euro Currencies: Entry rate into the Euro
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Figure 2: Europe: Leading electricals specialists store data, 2003
 
Background Data – Italy
 
Population
 
Figure 3: Italy: Population trends, 1997-2001
 
Figure 4: Italy: Population, by age group and sex, January 2001
 
Figure 5: Italy: Households, by number of members, 1971-2000
 
Figure 6: Italy: Population, by region, January 2001
 
Figure 7: Italy: Major cities, 2001
 
Economy
 
Figure 8: Italy: Gross domestic product, 1995-2002
 
Figure 9: Italy: Consumer prices, 1996-2002
 
Figure 10: Italy: Consumer expenditure, 1995-2002
 
Figure 11: Italy: Detailed breakdown of consumer expenditure, 1998-2002
 
The Italian Electricals Retailing Sector
 
Background
 
Multiples in the ascendancy
 
Media-Saturn aims for leadership
 
Buying groups look to defend position
 
Deregulation aiding consolidation
 
Hypermarkets lead other channels
 
The Italian electricals market
 
Market value and trends
 
Figure 12: Italy: Electricals market size, 1998-2002
 
Channels of distribution
 
Figure 13: Italy: Electrical goods – Estimated sales by channel of distribution, 2003
 
Electricals retail specialists
 
Figure 14: Italy: Electricals specialists’ sales, 1999-2003
 
Figure 15: Italy: Electrical specialists’ sales as a % of all retail sales, 1999-2003
 
Enterprise and outlet data
 
Figure 16: Italy: Enterprise data, 1997-2001
 
Prospects and Forecasts – Italy
 
Prospects
 
Forecasts
 
Figure 17: Italy: Electrical specialists’ sales forecasts, 2004-08f
 
Figure 18: Italy: Electrical specialists’ forecast sales as a % of all retail sales, 2004-08f
 
Leading Specialists in Italy
 

 
Figure 19: Italy: Leading electricals retailers, 2002/03
 
Market shares
 
Figure 20: Italy: Leading specialists’ market share, 2003
 
Major Company Profiles
 

 
Dixons Group
 
Background
 
History
 
Stockmarket flotation
 
Expansion by acquisition
 
Short-lived US venture
 
Move into PCs and mobile phones
 
Launch of Freeserve
 
New partnerships with AOL and Napster
 
UK extended warranties
 
European acquisitions
 
Central European launch
 
Group financial data
 
Figure 21: Dixons Group: Financial data, 1998/99-2002/03
 
UK operations
 
Currys
 
Figure 22: Currys: Sales and store data, 1998/99-2002/03
 
Dixons
 
Figure 23: Dixons: Sales and store data, 1998/99-2002/03
 
The Link
 
Figure 24: The Link: Sales and store data, 1998/99-2002/03
 
PC World
 
Figure 25: PC World: Sales and store data, 1998/99-2002/03
 
International operations
 
Figure 26: Dixons Group: International operations, by fascia, 2002/03
 
Elkjøp
 
Figure 27: Elkjøp: Sales and store data, 1999/2000-2002/03
 
Dixons Ireland
 
Figure 28: Dixons Ireland: Sales and store data, 1998/99-2002/03
 
UniEuro
 
Figure 29: UniEuro: Financial and outlet data, 2000-03
 
PC City
 
Figure 30: PC City: Sales and store data, 1999/2000-2002/03
 
Electro World
 
Products
 
Figure 31: Dixons Group: Sales by product, 1998/99
 
E-commerce
 
Figure 32: Dixons Group: Retail websites, April 2004
 
SWOT
 
EDA
 
Background
 
Figure 33: EDA: Membership, 2003
 
Figure 34: EDA members, Share of national electrical retailers’ sales, 2003
 
Financial data
 
Figure 35: EDA: Financial data, 2001-03
 
Outlets
 
Figure 36: EDA: Outlet data, 2000-03
 
Products
 
Figure 37: EDA members: Purchases by product type, 2001
 
SWOT
 
ElectronicPartner
 
Background
 
Figure 38: ElectronicPartner members, 2003
 
Financial data
 
Figure 39: ElectronicPartner: Financial performance, 1999-2003
 
Outlets
 
Figure 40: ElectronicPartner: Outlet data, 1999-2003
 
Figure 41: ElectronicPartner: Outlets and estimated sales, 2003
 
Products
 
Figure 42: ElectronicPartner: Sales by product, 1999
 
SWOT
 
Euronics
 
Background
 
Figure 43: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 44: Euronics: Sales by country, 2000 and 2002-03
 
Figure 45: Euronics: Sales by country, 2003
 
Outlets
 
Figure 46: Euronics: Member and outlet data, by country, 2001-03
 
Figure 47: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Figure 48: Expert: European members, contact details, 2004
 
Background
 
Increased control
 
Financial data
 
Figure 49: Expert Global: Group sales, 1999-2003
 
Figure 50: Expert International: Members' sales, by country, 2003
 
Outlets
 
Figure 51: Expert: Outlet data, 1997-2003
 
Products
 
SWOT
 
Fnac
 
Background
 
Financial data
 
Figure 52: Fnac: Financial performance, 1999-2003
 
Figure 53: Fnac: Sales, by country, 2000-03
 
Outlets
 
Figure 54: Fnac: Outlet data, 1999-2003
 
Products
 
Figure 55: Fnac: Sales by product category, 2003
 
E-commerce
 
SWOT
 
Media-Saturn
 
Background
 
Media-Saturn
 
Metro Group
 
Financial data
 
Media-Saturn Group
 
Figure 56: Media-Saturn: Financial performance, 1999-2003
 
Figure 57: Media-Saturn: Sales by country, 2003/04
 
Market share performance
 
German vs. international sales
 
Figure 58: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03
 
Outlets
 
Figure 59: Media-Saturn: Group outlet data, 1999-2003
 
Figure 60: Media-Saturn: Outlet data, by country, 1999-2003
 
Figure 61: Media-Saturn: Sales/outlet, by country, 2003/04
 
Products
 
Figure 62: Media-Saturn: Product mix, 2003
 
E-commerce
 
SWOT
 
Mini Company Profile
 
CDC
 
Background and financial data
 
Outlets