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About this report
 
Covering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.
 

 
Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:
 

 
Europe’s key players - their retail strategies, sales performance and operating strengths and weaknesses
 

 
Emerging operators, specialist retailers and niche distribution channels
 

 
Retail concentration across Europe
 

 
Buying groups in today’s retail environment
 

 
Consumer spending on electricals
 

 
E-Commerce
 

 
Market prospects and areas of potential for your business to tap into
 

 
Compiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.
 

 

Contents
 

 
Executive Summary
 
Spain
 
Sector sales of €8 billion
 
Electricals retail market booming
 
Buying groups predominate
 
Further scope for consolidation
 
MediaMarkt set to become the market leader
 
Hypermarkets are an important channel of distribution
 
Spanish consumers very keen to take up new technology
 
Considerable enthusiasm for the Internet
 
Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 
Report Scope and European Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
Figure 1: Europe: Euro Currencies: Entry rate into the Euro
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Figure 2: Europe: Leading electricals specialists store data, 2003
 
Background Data – Spain
 
Population
 
Figure 3: Spain: Population trends, 1998-2002
 
Figure 4: Spain: Population, by age group and sex, 2002
 
Figure 5: Spain: Households by number of members, 2001
 
Figure 6: Spain: Population, by region, January 2002
 
Figure 7: Spain: Population of major cities, January 2002
 
Economy
 
Figure 8: Spain: Gross domestic product, 1995-2002
 
Figure 9: Spain: Consumer prices, 1996-2003
 
Figure 10: Spain: Consumer expenditure, 1995-2002
 
Figure 11: Spain: Detailed breakdown of expenditure on consumer goods, 1997-2002
 
The Spanish Electricals Retailing Sector
 
Background
 
Fragmented market
 
Buying groups vs. multiples
 
Spanish consumer boom
 
Out-of-town stores becoming popular
 
The Spanish electricals market
 
Market value and trends
 
Figure 12: Spain: Consumer spending on electricals, by major product category, 1997-2001
 
Channels of distribution
 
Electricals retail specialists
 
Figure 13: Spain: Electrical retail specialists sales, 1999-2003
 
Enterprise and outlet data
 
Figure 14: Spain: Retail outlets (places of work), 2001-02
 
Spain Consumer Trends
 

 
Ownership and purchasing of audio-visual goods
 
Figure 15: Have or own audio-visual equipment, 2001 and 2003
 
Figure 16: Bought audio-visual equipment in last 12 months, 2001 and 2003
 
PCs and the Internet
 
Ownership and purchasing of large kitchen appliances
 
Figure 17: Have or own large kitchen/household appliances, 2001 and 2003
 
Figure 18: Bought new large kitchen/household appliances in last 12 months, 2001 and 2003
 
Consumer attitudes
 
Figure 19: Agreement with attitude statements in Spain, by demographic sub-group, 2003
 
Figure 20: Agreement with attitude statements in Spain, by demographic sub-group, 2003
 
Age profile
 
Figure 21: Consumers wanting to buy a new home computer, by age, 2003
 
Internet access
 
Figure 22: Consumers intending to use the Internet over the next 12 months, by region, 2003
 
New technology
 
Figure 23: Consumers who love to buy new gadgets, by age, 2003
 
Figure 24: Consumers admitting to being influenced by advertising, by age, 2003
 
Quality, brands and service
 
Figure 25: Consumers prepared to pay extra for quality, by age, 2003
 
Prospects and Forecasts – Spain
 
Prospects
 
Forecasts
 
Figure 26: Spain: Electricals retailers’ prospects, 2004-08
 
Figure 27: Spain: Electricals specialists’ sales as % of total retail sales, 2004-08
 
Leading Specialists in Spain
 

 
Figure 28: Spain: Leading electricals retailers, 2002/03
 
Market shares
 
Figure 29: Spain: Leading retailers’ share of electricals specialists sales, 2002/03
 
Major Company Profiles
 

 
Boulanger
 
Background
 
Financial data
 
Figure 30: Boulanger: Estimated sales, 1997-2002
 
Figure 31: Boulanger: Estimated sales performance, 1997-2002
 
Outlets
 
Figure 32: Boulanger: Outlet data, 1998-2003
 
Products
 
Figure 33: Boulanger: Store plan, 2003/04
 
SWOT
 
The Carphone Warehouse
 
Background
 
Financial data
 
Figure 34: The Carphone Warehouse: Financial performance, 1998/99-2002/03
 
Figure 35: The Carphone Warehouse: Turnover by region, 2000-03
 
Performance by division
 
Figure 36: The Carphone Warehouse: Turnover by division, 2001/02-2002/03
 
Figure 37: The Carphone Warehouse: Sales by division, 2001/02-2002/03
 
Interim results
 
Figure 38: The Carphone Warehouse: Interim results, 2002-03
 
Outlets
 
Figure 39: The Carphone Warehouse: Outlet data, End March 2002-03
 
Products
 
E-commerce
 
SWOT
 
Dixons Group
 
Background
 
History
 
Stockmarket flotation
 
Expansion by acquisition
 
Short-lived US venture
 
Move into PCs and mobile phones
 
Launch of Freeserve
 
New partnerships with AOL and Napster
 
UK extended warranties
 
European acquisitions
 
Central European launch
 
Group financial data
 
Figure 40: Dixons Group: Financial data, 1998/99-2002/03
 
UK operations
 
Currys
 
Figure 41: Currys: Sales and store data, 1998/99-2002/03
 
Dixons
 
Figure 42: Dixons: Sales and store data, 1998/99-2002/03
 
The Link
 
Figure 43: The Link: Sales and store data, 1998/99-2002/03
 
PC World
 
Figure 44: PC World: Sales and store data, 1998/99-2002/03
 
International operations
 
Figure 45: Dixons Group: International operations, by fascia, 2002/03
 
Elkjøp
 
Figure 46: Elkjøp: Sales and store data, 1999/2000-2002/03
 
Dixons Ireland
 
Figure 47: Dixons Ireland: Sales and store data, 1998/99-2002/03
 
UniEuro
 
Figure 48: UniEuro: Financial and outlet data, 2000-03
 
PC City
 
Figure 49: PC City: Sales and store data, 1999/2000-2002/03
 
Electro World
 
Products
 
Figure 50: Dixons Group: Sales by product, 1998/99
 
E-commerce
 
Figure 51: Dixons Group: Retail websites, April 2004
 
SWOT
 
EDA
 
Background
 
Figure 52: EDA: Membership, 2003
 
Figure 53: EDA members, share of national electrical retailers’ sales, 2003
 
Financial data
 
Figure 54: EDA: Financial data, 2001-03
 
Outlets
 
Figure 55: EDA: Outlet data, 2000-03
 
Products
 
Figure 56: EDA members: Purchases by product type, 2001
 
SWOT
 
ElectronicPartner
 
Background
 
Figure 57: ElectronicPartner members, 2003
 
Financial data
 
Figure 58: ElectronicPartner: Financial performance, 1999-2003
 
Outlets
 
Figure 59: ElectronicPartner: Outlet data, 1999-2003
 
Figure 60: ElectronicPartner: Outlets and estimated sales, 2003
 
Products
 
Figure 61: ElectronicPartner: Sales by product, 1999
 
SWOT
 
Euronics
 
Background
 
Figure 62: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 63: Euronics: Sales by country, 2000 and 2002-03
 
Figure 64: Euronics: Sales by country, 2003
 
Outlets
 
Figure 65: Euronics: Member and outlet data, by country, 2001-03
 
Figure 66: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Figure 67: Expert: European members, contact details, 2004
 
Background
 
Increased control
 
Financial data
 
Figure 68: Expert Global: Group sales, 1999-2003
 
Figure 69: Expert International: Members' sales, by country, 2003
 
Outlets
 
Figure 70: Expert: Outlet data, 1997-2003
 
Products
 
SWOT
 
Fnac
 
Background
 
Financial data
 
Figure 71: Fnac: Financial performance, 1999-2003
 
Figure 72: Fnac: Sales, by country, 2000-03
 
Outlets
 
Figure 73: Fnac: Outlet data, 1999-2003
 
Products
 
Figure 74: Fnac: Sales by product category, 2003
 
E-commerce
 
SWOT
 
Media-Saturn
 
Background
 
Media-Saturn
 
Metro Group
 
Financial data
 
Media-Saturn Group
 
Figure 75: Media-Saturn: Financial performance, 1999-2003
 
Figure 76: Media-Saturn: Sales by country, 2003/04
 
Market share performance
 
German vs. international sales
 
Figure 77: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03
 
Outlets
 
Figure 78: Media-Saturn: Group outlet data, 1999-2003
 
Figure 79: Media-Saturn: Outlet data, by country, 1999-2003
 
Figure 80: Media-Saturn: Sales/outlet, by country, 2003/04
 
Products
 
Figure 81: Media-Saturn: Product mix, 2003
 
E-commerce
 
SWOT
 
Mini Company Profiles
 
Segesa (Cadena Redder)
 
Background
 
Financial data
 
Outlets
 
Establecimientos Miró
 
Background
 
Financial data
 
Outlets
 
PC Box
 
Background
 
Financial data
 
Figure 82: PC Box: Sales performance, 1999-2003
 
Outlets
 
Products
 
Menaje del Hogar
 
Background
 
Outlets
 
Products
 
Agrupacion Asel
 
Background
 
Financial data
 
Figure 83: Agrupacion Asel: Sales performance, 1998-2002
 
Outlets
 
Urende
 
Background
 
Financial data
 
Figure 84: Urende: Sales performance, 1998 and 2003
 
Outlets
 
Activa Hogar
 
Background
 
Financial data
 
Figure 85: Condigesa: Sales performance, 2001-03
 
Outlets and products