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About this report
 
Covering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.
 

 
Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:
 

 
Europe’s key players - their retail strategies, sales performance and operating strengths and weaknesses
 

 
Emerging operators, specialist retailers and niche distribution channels
 

 
Retail concentration across Europe
 

 
Buying groups in today’s retail environment
 

 
Consumer spending on electricals
 

 
E-Commerce
 

 
Market prospects and areas of potential for your business to tap into
 

 
Compiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.
 

 

Contents
 

 
Executive Summary
 
The Netherlands
 
Electricals spending outperforms
 
Mature market with limited opportunities
 
No real competition for the specialists
 
Foreign retailers pose a threat
 
Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 
Report Scope and European Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
Figure 1: Europe: Euro Currencies: Entry rate into the Euro
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Figure 2: Europe: Leading electricals specialists store data, 2003
 
Background Data – The Netherlands
 
Population
 
Figure 3: The Netherlands: Population trends, 1998-2002
 
Figure 4: The Netherlands: Population, by age group, 2002
 
Figure 5: The Netherlands: Households, January 2002a
 
Figure 6: The Netherlands: Major regions and cities, 2001
 
Economy
 
Figure 7: The Netherlands: Gross domestic product, 1995-2002
 
Figure 8: The Netherlands: Consumer prices, 1996-2002
 
Figure 9: The Netherlands: Consumer expenditure, 1995-2002
 
Figure 10: The Netherlands: Detailed breakdown of consumer expenditure, 1998-2002
 
The Dutch Electricals Retailing Sector
 
Background
 
Depressed Dutch economic background
 
Intense competition
 
Mature marketplace
 
Specialists dominate the sector
 
Vendex versus strong buying groups
 
The Dutch electricals market
 
Market value and trends
 
Figure 11: Netherlands: Electricals market size data, 1998-2002
 
Figure 12: Netherlands: Household appliance spending breakdown by main category, 2002
 
Channels of distribution
 
Electrical retailing specialists
 
Figure 13: Netherlands: Electricals retail sales data, 1998-2002
 
Figure 14: Netherlands: Electricals specialists sales by major product category, 2002
 
Outlet and enterprise data
 
Figure 15: Netherlands: Electricals enterprise and outlet data, 1997-2001
 
Prospects and Forecasts
 
Prospects
 
Forecasts
 
Figure 16: Netherlands: Electricals retail sales forecasts, 2003-08
 
Figure 17: Netherlands: Electricals retailers’ % of all retailers’ sales, 2004-08
 
Leading Specialists in the Netherlands
 

 
Figure 18: Netherlands: Leading retailers, 2002/03
 
Market shares
 
Figure 19: Netherlands: Leading retailers’ market shares, 2002/03
 
Major Company Profiles
 

 
The Carphone Warehouse
 
Background
 
Financial data
 
Figure 20: The Carphone Warehouse: Financial performance, 1998/99-2002/03
 
Figure 21: The Carphone Warehouse: Turnover by region, 2000-03
 
Performance by division
 
Figure 22: The Carphone Warehouse: Turnover by division, 2001/02-2002/03
 
Figure 23: The Carphone Warehouse: Sales by division, 2001/02-2002/03
 
Interim results
 
Figure 24: The Carphone Warehouse: Interim results, 2002-03
 
Outlets
 
Figure 25: The Carphone Warehouse: Outlet data, End March 2002-03
 
Products
 
E-commerce
 
SWOT
 
ElectronicPartner
 
Background
 
Figure 26: ElectronicPartner members, 2003
 
Financial data
 
Figure 27: ElectronicPartner: Financial performance, 1999-2003
 
Outlets
 
Figure 28: ElectronicPartner, Outlet data, 1999-2003
 
Figure 29: ElectronicPartner: Outlets and estimated sales, 2003
 
Products
 
Figure 30: ElectronicPartner: Sales by product, 1999
 
SWOT
 
Euronics
 
Background
 
Figure 31: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 32: Euronics: Sales by country, 2000 and 2002-03
 
Figure 33: Euronics: Sales by country, 2003
 
Outlets
 
Figure 34: Euronics: Member and outlet data, by country, 2001-03
 
Figure 35: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Figure 36: Expert: European members, contact details, 2004
 
Background
 
Increased control
 
Financial data
 
Figure 37: Expert Global: Group sales, 1999-2003
 
Figure 38: Expert International: Members' sales, by country, 2003
 
Outlets
 
Figure 39: Expert: Outlet data, 1997-2003
 
Products
 
SWOT
 
Kesa Electricals
 
Background
 
History
 
Overseas expansion
 
Demerger
 
UK extended warranties report published
 
Financial data
 
Figure 40: Kesa Electricals: Financial data, 1999/2000-2003/04
 
Figure 41: Kesa: Electricals sales, by country, 2001/02-2003/04
 
Darty
 
Figure 42: Darty: Financial and outlet data, 1999/2000-2003/04
 
Comet
 
Figure 43: Comet: Financial and outlet data, 1999/2000-2003/04
 
BUT
 
Figure 44: BUT: Financial and outlet data, 1999/2000-2003/04
 
Other businesses
 
Figure 45: New Vanden Borre, BCC and Datart: Financial and outlet data, 1999/2000-2003/04
 
Products
 
Figure 46: Kesa Electricals: Product mix, 2002/03
 
E-commerce
 
SWOT
 
Media-Saturn
 
Background
 
Media-Saturn
 
Metro Group
 
Financial data
 
Media-Saturn Group
 
Figure 47: Media-Saturn: Financial performance, 1999-2003
 
Figure 48: Media-Saturn: Sales by country, 2003/04
 
Market share performance
 
German vs. international sales
 
Figure 49: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03
 
Outlets
 
Figure 50: Media-Saturn: Group outlet data, 1999-2003
 
Figure 51: Media-Saturn: Outlet data, by country, 1999-2003
 
Figure 52: Media-Saturn: Sales/outlet, by country, 2003/04
 
Products
 
Figure 53: Media-Saturn: Product mix, 2003
 
E-commerce
 
SWOT
 
Royal Vendex KBB
 
Background
 
History
 
Vendex and KBB merge
 
Disposal programme leads to greater clarity
 
Electricals acquisitions
 
Figure 54: Royal Vendex KBB: Consumer electronics businesses, April 2004
 
Financial data
 
Figure 55: Royal Vendex KBB: Group financial performance, 1999/2000-2003/04
 
Outlets
 
Figure 56: Royal Vendex KBB: Consumer Electronics unit outlet data, 1999/2000-2003/04
 
Products
 
E-commerce
 
SWOT
 
Mini Company Profiles
 
Megapool
 
De Harense Smid