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| Vente Par Correspondance > Etude de marché sectorielle |
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€ 4 350,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Mars 2005 |
Taille du document : |
727 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (4) |
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| 44 pages | Septembre 2003 | Anglais
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mail-order,mail order,mail order houses,...,...
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market size and estimates,demand analysis, |
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usa,united kingdom |
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| 52 pages | Juin 2003 | Anglais
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digital tv,hdtv,cable tv,digital tv set,...,...
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market size and estimates,demand analysis, |
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sweden,china,usa,malaysia,brazil,norway,germany,... |
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| 209 pages | Juin 2004 | Anglais
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| Main
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mail order,mail-order,mail order house,...,...
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advertising,advertising,industry structure, |
| Geographic
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germany,united kingdom,france,greece,egypt,ireland,... |
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| 60 pages | Mai 2005 | Anglais
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| Main
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digital tv,pay tv,tv broadcasting,iptv,mobile tv,...
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| Research
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market size and estimates,demand analysis, |
| Geographic
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sweden,usa,china,malaysia,finland,norway,australia |
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Home Shopping - France 157 pages | Mars 2005 |
About this reportAbout the market…The French home shopping market is the third-largest mail order market in Europe behind Germany and the UK. Traditionally, direct selling has been overshadowed by |
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Mail-order selling and distance shopping in the european union 100 pages | Février 1998 |
Mail-Order Selling in the European European is very different now than it was when the first catalogues appeared in the 19th Century. The main developments have been: The type of business mail-orde |
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Verdict on Mail Order Retailers 67 pages | Décembre 2004 |
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Next Generation Home Shopping 160 pages | Février 1999 |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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About this report   About the market…   “Home shopping around Europe is worth some €67.2bn (excluding VAT), around 3.6% of all retail sales. The proportions are higher in Northern Europe and in many parts of southern Europe the industry hardly exists.  
  Mail order is losing market share in countries where its share is largest, but is growing in more countries. There has been substantial change in particular countries; in Germany sales have actually fallen by 6% while in Finland they have almost doubled. The picture for Direct Selling is only superficially more encouraging.  
  In the last few years new channels of distribution have opened up for home shopping – the Internet and TV shopping, where the future for shopping from home seems to lie.“  
  About Mintel’s report…   Using the latest consumer research, market size data and trend analysis, Mintel’s European report offers you vital new insight into the current state of the market, its prospects and the attitudes of key target audiences. You can use Mintel’s European market research to:  
  Gain a vital overview of the dynamics of the Home Shopping market across the largest European consumer markets  
  Ensure that every step of your product development and brand marketing is focused towards real demand and real opportunity.  
  Benchmark major consumer trends in the Home Shopping market from one country to another.  
  Track developing market trends in each country  
  Measure market sizes, finds sales opportunities and monitor leading players’ activity  
  Intriguing findings include…   Three countries – Germany, the UK and France – dominate the home shopping market accounting for almost €50 billion of sales and almost three-quarters of all European home shopping sales.  
  Almost 42% of respondents had purchased via mail order in the previous 12 months  
  Over one third of all respondents in all four markets liked the idea of digital TV, with the British and French most enthusiastic  
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Executive Summary   Market size   Internet   Mail order decline   Direct selling   Television shopping   The future of home shopping is on the Internet   European Outlook   Scenario 1 – No change   Scenario 2 – What can be done to stop the rot?   The weakness of e-commerce   The challenge for mail order   A blueprint   Home shopping of the future  
  European Summary   The home shopping sector   Home shopping market size   Mail order   Downward trend   Direct selling   Systematic problems   Television shopping   The Internet   The minuses   The pluses   Attracting people to a site   Multi-channel retailing   Leaders and laggards   Concentration   Leading players  
  Report Scope   Home shopping – A definition and methods of selling  
  European Consumer Trends   Comparison of mail order shopping patterns across Europe   Comparison of mail order shopping patterns since 2001   Comparison of attitudes towards new technology and shopping across Europe  
  Austria   Executive Summary   Home shopping on good form   Mail order dominates   Surprisingly strong direct selling   E-commerce still weak   Background Data – Austria   Population   Economy   The Austrian Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Internet access   Products and services purchased   Leading players   Television shopping sector   Enterprise data   Leading players   Market shares   Prospects and Forecasts   Forecasts   Company Profiles  
  Belgium   Executive Summary   Poorly developed home shopping market   Mail order stagnating   Direct selling almost irrelevant   Relative importance of e-commerce growing   E-commerce only growth segment   Background Data – Belgium   Population   Economy   The Belgian Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Kiala collection points   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Catalogue retailers   Store-based retailers   Pure players   Online sales   Enterprise data   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Czech Republic   Executive Summary   Home shopping sector trails behind Western Europe   Mail order sales dominate the sector   But e-commerce is growing rapidly   Modest growth for direct selling   Home shopping dominated by foreign mail order groups   Mail order forecast to outperform all retail sales   Background Data – Czech Republic   Population   Economy   The Czech Home Shopping Sector   Market value   Mail order sector   Market value and trends   Leading Players   Direct selling sector   Market value and trends   Leading players   E-commerce   Pureplays lead the e-commerce sector   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Denmark   Executive Summary   Per capita spend lags behind Nordic neighbours   No need for mail order   E-tail catching up with catalogues   Direct selling in bloom   E-commerce drives the sector   Background Data – Denmark   Population   Economy   The Danish Home Shopping Market   Introduction   Market value   Mail order sector   Market value and trends   Leading Players   Direct selling sector   Market value and trends   Products   Leading players   E-commerce   Internet access   Market value and trends   Online retailers   Enterprise data   Leading retailers   Market shares   Prospects and Forecasts   Forecasts   Company Profiles  
  Finland   Executive Summary   E-commerce drives home shopping…   …but mail order still dominates   A handful of players   E-commerce has room to grow   Background Data – Finland   Population   Economy   The Finnish Home Shopping Sector   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Market value and trends   Leading players   E-commerce sector   Internet and e-commerce usage   Market value and trends   Online retailers   Products   Enterprise data   Leading retailers   Market shares   Prospects and Forecasts   Forecasts   Company Profiles  
  France   Executive Summary   The home shopping market is large and relatively mature   Mail order dominates the home shopping sector   Foreign companies lead the market but domestic players also abound   E-commerce market is one of the most concentrated in Europe   Background Data – France   Population   Economy   The French Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Mail order operations   Mail order leading players   Redcats   3 Suisses   Quelle   Camif   Editions atlas   Jean Paul Guisset   Direct selling sector   Sector value and trends   Leading Players   Television shopping sector   E-commerce sector   Enterprise data   Leading home shopping players   Prospects and Forecasts   Forecasts   Company Profiles  
  Germany   Executive Summary   Largest home shopping market in Europe   Mail order sector hit by the weak retail environment   Direct selling outperforms retail market   E-commerce growth slowing down   Mail order companies lead the market   Mail order set to decline further   Background Data – Germany   Population   Economy   The German Home Shopping Market   Introduction   Mail order   E-commerce   Direct selling   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Television shopping sector   Enterprise data   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Greece   Executive Summary   Greece is one of the most underdeveloped markets   Mail order sector doubles   Online sales grow   Direct sales sector rises   Home shopping sector dominated by foreign retailers   E-commerce shows the biggest growth potential   Strong growth forecast for the mail sector   Background Data – Greece   Population   Economy   The Greek Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Television shopping sector   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Hungary   Executive Summary   Home shopping sector growing   Direct sales dominate the sector   Mail order shows potential   Growth potential looks good   E-commerce uptake increasing   Hungarian home shopping sector dominated by foreign players   Market forecast   Background Data – Hungary   Population   Economy   The Hungarian Home Shopping Market   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Leading home shopping retailers   Market shares   Prospects and Forecasts   Forecasts   Company Profiles  
  Republic of Ireland   Executive Summary   Ireland’s home shopping sector remains small   Mail order growth driven by online sales   Direct selling one of the smallest in Europe   E-commerce is the driving force   Market dominated by foreign retailers   Sector forecast to outperform all retail sales   Background Data – Republic of Ireland   Population   Economy   The Irish Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   E-commerce sector   Sector value and trends   Enterprise data   Leading home shopping players   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Italy   Executive Summary   Italy’s home shopping sector remains underdeveloped   Vorwerk leads the market   Mail order underperforms against all retail sales   Direct sales dominate the home shopping sector   E-commerce sector growing rapidly   Mail order forecast to decline as a proportion of all retail sales   Background Data – Italy   Population   Economy   The Italian Home Shopping Market   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Enterprise data   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  The Netherlands   Executive Summary   Home shopping hit by weak retail market   Mail order sector driven by online sales   Small direct selling sector   E-commerce growing rapidly   Home shopping dominated by foreign players   Mail order sector forecast to grow   Background Data – The Netherlands   Population   Economy   The Dutch Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Sector value and trends   Category breakdown   Leading players   Enterprise data   Leading home shopping retailers   Market shares   Prospects and forecasts   Forecasts   Company Profiles  
  Norway   Executive Summary   Keen home-shoppers   E-commerce catching up with catalogues   A fragmented market   Technology penetration drives e-commerce to boom   Background Data – Norway   Population   Economy   The Norwegian Home Shopping Sector   Introduction   Market value   Mail order sector   Market value and trends   Products   Leading players   Direct selling sector   Market value and trends   Leading players   E-commerce sector   Internet penetration   Market value   Online retailers   Enterprise data   Leading retailers   Market shares   Prospects and forecasts   Forecasts   Company Profiles  
  Poland   Executive Summary   The largest home shopping market in Eastern Europe   Mail order sector remains small   Direct selling more than half of all home shopping sales   E-commerce sector small but promising   Home shopping dominated by foreign retailers   Direct sellers lead the market   Background Data – Poland   Population   Economy   The Polish Home Shopping Market   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Product categories   Leading players   E-commerce sector   Market trends and value   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Portugal   Executive Summary   Portuguese home shopping market on the rise   Foreign retailers dominate the market   E-commerce growing rapidly   Mail order dominates the Portuguese home shopping sector   Background Data – Portugal   Population   Economy   The Portuguese Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Mail order leading players   Direct selling sector   Sector value and trends   Leading Direct Selling Players   E-commerce sector   Enterprise data   Leading home shopping retailers   Mail order   Otto   VPC   Quelle (KarstadtQuelle, Germany)   Redcats (PPR, France)   Direct selling   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Spain   Executive Summary   Spain is one of the most underdeveloped markets   E-commerce growing rapidly   Home shopping sector dominated by foreign retailers   Direct sales sector   Spanish mail order market forecast   Background Data - Spain   Population   Economy   The Spanish Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Circulo de Lectores   Otto (Otto Versand, Germany)   Quelle (KarstadtQuelle, Germany)   Redcats (PPR, France)   El Club Internacional del Libro   Discoplay   La Tienda en Casa (El Corte Inglés)   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Sector value and trends   Leading home shopping players   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Sweden   Executive Summary   Sweden a strong home shopping market   E-commerce catching up on mail order   Increasing presence of foreign players and e-tailers   Mail order to lag behind overall retail market   Background Data – Sweden   Population   Economy   The Swedish Home Shopping Sector   Market value   Mail order sector   Market value and trends   Leading Players   Direct selling sector   Market value and trends   Products   Leading players   E-commerce sector   Internet penetration   Sector value and trends   Television shopping sector   Enterprise data   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  Switzerland   Executive Summary   Home shopping worth CHF2.7 billion in 2003   High per capita spend   Mail order captures of three quarters of the market   Foreign groups challenge local operators   E-commerce some way to go   TV shopping remains tiny   Direct selling quite important in relative terms   Background Data – Switzerland   Population   Economy   The Swiss Home Shopping Market   Introduction   Market value   Mail order sector   Sector value and trends   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Sector value   Internet usage   Mail order companies   Pure players   Store-based retailers   Products and services   Television shopping sector   Enterprise data   Leading home shopping retailers   Market shares   Prospects and Forecasts   Prospects   Forecasts   Company Profiles  
  UK   Executive Summary   UK is second-largest home shopping market in Europe   E-commerce driving ahead   Pure players small but rapidly growing   Store-based retailers exploit their brand recognition   Agency sales in terminal decline   Big books fundamentally flawed   Shop Direct Group and Littlewoods continue to operate independently   Direct catalogues exploit weakness of agency operators   Direct selling   TV shopping   Premier Insight   Background Data – United Kingdom   Population   Economy   The UK Home Shopping Sector   Introduction   Market value   Mail order sector   Agency   Direct big books   Other direct books   Direct response   Littlewoods and GUS Home Shopping under one owner   GUS renamed and Littlewoods divided into distinct entities   Final separation could turn the spotlight on home shopping   Sector value and trends   Agency houses   Estimated agency market shares   UK Consumer Trends   Shopping by mail order   The Consumer   Key findings   Home shopping patterns   Trend data   2004 home shopping patterns   What people buy   Trend data   2004 shopping patterns   The Consumer – Detailed Demographics   Consumer Attitudes and Typologies   Key findings   Attitudes towards to new technology and home shopping   The home shopping experience   How to improve the home shopping experience   Key topics   Identifying targets   Home Shopping Devotees (48% of sample)   Convenience Seekers (24% of sample)   Out of Homers (28% of sample)   Who shopped, how and bought what   Price matters   Product offer   Convenience and service   Delivery issues   Trust   Emotional and human factors   UK Advertising Expenditure   Mail order advertising by product category   Mail order advertising spend by company   Online advertising expenditure by product category   Leading Players   Direct selling sector   Sector value and trends   Leading players   E-commerce sector   Sector value and trends   ONS classification   ONS experimental online data   Mintel analysis   Grocers   Tesco leads   Sainsbury’s struggles with operational problems   Beyond the marker leaders   Online accounts for under 1% of grocers’ sales   Non-food retailers   Mixed goods retailers dominate the non-food sector   Argos voted consumer-friendly   M&S ditches catalogue, but John Lewis supports web offer with a catalogue   Mail order retailers   Pureplay Internet retailers   Television shopping sector   Leading retailers   Market shares   Prospects and Forecasts   Prospects   Agency mail order   Direct big books   Big books fundamentally flawed   But Klingel plans to enter the market   Other direct operators will continue to exploit agency weakness   Direct selling   E-commerce   TV shopping   Kiala collection points due to launch in 2006   Forecasts   Company Profiles  
  Major Company Profiles   Alticor (Amway)   Background   Rich DeVos and Jay Van Andel   International expansion   Quixtar   Amway's multi-level marketing   Selling through independent business owners (IBOs)   Financial data   Products   E-commerce   SWOT   amazon.com   Market share   Background   History   International expansion   Customer focus   Financial data   International division outperforms North America   Products   Operations and systems   SWOT   Avon   Background   Internationalisation   Channels of distribution   Direct selling channel   Store-based retailing   Financial data 2004   The European division   The Asia Pacific Division   The Latin America Division   The U.S.A Division   Products   E-commerce   SWOT   Bruno Bader   Background   Market share   Financial data   Catalogues   Outlets   E-commerce   SWOT   Bertelsmann DirectGroup   Background   Market share   Financial data   Bertelsmann Group   Bertelsmann DirectGroup   DirectGroup operations   Europe   European book clubs   US   Asia   SWOT   Camif Group   Background   Entering the Czech and Slovak Republics   2000 strategy – cat@mag (cat – catalogues, @ – Internet, mag – magasins, shops).   2003 partnership with 3 Suisses   Ethical values   Group structure   Main divisions   Financial data   Pôle Personnes Physiques   Camif Collectivités   Pôle Habitat   Pôle Alimentation Fine   Channels of distribution   Products   Outlets   E-commerce   SWOT   Damart (Damartex)   Background   Financial data   2004/05   Outlets   Catalogues   E-commerce   SWOT   H&M Rowells   Market share   Background   Financial data   Products   Suppliers   Systems   E-commerce   SWOT   Klingel   Background   Financial data   Catalogues   Outlets   E-commerce   SWOT   KarstadtQuelle   Background   Reorganisation and restructuring   The scale of the problems   Restructuring   History   Multi-channel strategy   Financial data   E-commerce   Sales by country   Catalogues   Universal mail order   Speciality mail order   Operations and systems   SWOT   Littlewoods/Shop Direct Group   Littlewoods   Shop Direct Group   Market shares   Background   History   But both businesses struggled through the late 20th century   Littlewoods change of ownership in 2002   Followed by the acquisition of GUS home shopping in 2003   GUS home shopping renamed Shop Direct Group   Separation of Littlewoods Limited into distinct and separate businesses   Where next?   Financial data   Littlewoods   GUS Home Shopping   Shop Direct Group   Overseas activities – Halens and Cellbes   Catalogues and products   A word on agency   Littlewoods   Shop Direct Group   Halens and Cellbes   E-commerce   SWOT   TV-Shop (MTG)   Market share   Background   MTG Group   TV-Shop   Financial data   2004 Interim results   E-commerce   SWOT   Next Directory   Market shares   Background   History   Strong performance in a tough market   Other activities   Financial data   Interim results 2004/05   Company downgrades 2004/05 full year profit forecast   Catalogue   Products   Product mix, positioning and own brand   Enhanced value   Sub brands   Womenswear   Menswear   Childrenswear   Home   Page allocation   E-commerce   SWOT   Otto   Background   History and ownership   E-commerce   Mail order development   European retail outlets   European joint ventures   Non-retail activities   Financial data   Group performance   European retail performance   European retail sales by country   European operating companies   Germany   Schwab   Otto (UK) – Grattan and Freemans   Operations and systems   E-commerce   SWOT   Redcats (PPR)   Market shares   Background   Group   Redcats   Future growth   Financial data   2004 sales figures   2003 detailed sales analysis   Sales by division   Sales by channel   Sales by product category   Sales by geographic region   International presence   Outlets   Catalogues and products   Big books   Specialist catalogues   E-commerce   SWOT   QVC   Background   History   The concept   Niche market   E-commerce   Further European expansion   Financial data   UK   Germany   Products   Operations   SWOT   Tupperware   Market share   Background   Selling strategy   Financial data   Figure 573: Tupperware: Sales performance in Germany vs the rest of Europe, 1999-2003   The UK and Ireland   Mixed results in 2004   Products   E-commerce   SWOT   Vorwerk   Market share   Background   Financial data   Products   E-commerce   SWOT  
  Mini Company Profiles   Ackermann/Charles Veillon   Market share   Background   Financial data   Ann Summers   Background   Financial data   Catalogues   Anttila   Market share   Background   Financial data   ASOS.com   Background   Financial data   Betterware UK   Market share   Background   Financial data   Catalogues   JP Boden   Market shares   Background   Financial data   Catalogues   Britannia/Universal Group Direct Ltd   Market shares   Background   Financial data   Catalogues   Clas Ohlson   Market share   Background   Financial data   Conrad   Market share   Background   Financial data   Cotton Traders   Market shares   Background   Financial data   Catalogues   Outlet data   Direct Wines   Market shares   Background   Financial data   Products   Farepak   Market shares   Background   Financial data   Catalogues   Findel   Market share   Background   Financial data   Catalogues   Flying Brands   Background   Financial data   Catalogues   Hobby Hall   Market share   Background   Financial data   Products   Home Entertainment   Background   Financial data   Jula Postorder   Background   Financial data   Kleeneze plc   Background   Farepak   Market shares   Background   Financial data   Catalogues   Kleeneze   Market shares   Background   Financial data   Catalogues   Lakeland Limited   Market share   Background   Financial data   Catalogues   Lands’ End   Market shares   Background   Financial data   Catalogues   N Brown Group   Background   Launches interactive TV   Financial data   Catalogues   Park Group   Market share   Background   Financial data   Catalogues   Ritter   Background   Financial data   Spar Kjøp   Market share   Background   Financial data   Sportmann   Market share   Background   Financial data   Wehkamp   Background   Financial data  
 
 
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