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| Commerce De Détail > Etude de marché sectorielle |
| Sports Goods Retailing - Europe |
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€ 2 995,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
463 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Sports Goods Retailing - Europe |
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About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts
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Executive Summary – UK
Sports market tops £5 billion
Equipment outperforms
Market drivers
Specialists steal market share
Harder for non-specialists to compete
Not having it all their own way
Leading multiples have exploited the fashion trend to maximise growth potential
Slow-down expected
UK Premier Insight
Report Scope and Technical Notes
Technical notes
Financial definitions
Currencies
Country codes
VAT
Other abbreviations
Background Data – United Kingdom
Population
Figure 4: UK: Population, by age group and sex, 2004
Figure 5: UK: Households, 2004
Figure 6: UK: Regions and major cities, 2003
Economy
Figure 9: UK: Consumer expenditure, 1995-2004
Figure 10: UK: Detailed breakdown of consumer expenditure, 2000-04
Sports Goods Retailing in the UK
Setting the scene
Participation rates reach new high
The impact of greater health awareness
…and the influence of fashion
Marketing and advertising
Shake up in the sports retail sector
Serious participants favour independent shops
B2C moves by leading sports brands
Sports participation
Sports goods market value and trends
Figure 11: UK: Consumer spending on sports goods, 2000-04
Market breakdown
Clothing
Footwear
Equipment
Channels of distribution
Sports specialists
Department and variety stores
Home shopping
Clothing and footwear specialists
Club shops
Others
The UK sports specialists’ sector
Sector value and trends
Outlets
GB Consumer Trends
Purchasing trends
Figure 16: Sports goods purchased in the past 12 months, GB, 2001, 2003 and 2004
Demographic analysis of sports clothing and footwear shoppers
Figure 17: Penetration of sportswear shopping, by demographic sub-group, GB, 2004
Demographic analysis of sports equipment shoppers
Figure 18: Penetration of sports equipment shopping, by demographic sub-group, GB, 2004
Membership and regular use of sports clubs
Figure 19: Sports club membership and use in the past 12 months, GB, 2001, 2003 and 2004
Demographic characteristics of sports club members
Figure 20: Penetration of gym, health club, athletics club, angling club, golf club and riding club membership in the past 12 months, by demographic sub-group, GB, 2004
Figure 21: Penetration of rugby/football, sailing, squash, tennis and other club membership in the past 12 months, by demographic sub-group, GB, 2003
Sports participation
Figure 22: Regular participation in sports in the past 12 months, GB, 2001, 2003 and 2004
Figure 23: Regular and occasional participation in sports in the past 12 months, GB, 2003 and 2004
The Consumer
Key consumer findings
Sports shopping patterns – trend data
Figure 24: Trends in purchasing from leading outlets selling sports goods in the past 12 months, 1999-2005
2005 sports shopping patterns
Figure 25: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, April 2005
Sports specialists
Figure 26: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Other specialists, club shops and mixed goods retailers
Figure 27: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Non-specialists
Figure 28: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Shopping habits by type of activity
Figure 29: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Figure 30: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Figure 31: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Expenditure on sports goods
Figure 32: Spending on sports clothing, footwear or equipment in the past 12 months, 2002, 2003 and 2005
Figure 33: Average spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
Figure 34: Average spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
Figure 35: Average spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
Use of sports clothing and footwear
Figure 36: Use of sports clothing and footwear, April 2005
Figure 37: Use of sports clothing and footwear, by gender, age and socio-economic group, April 2005
Figure 38: Use of sports clothing and footwear, by outlets used for buying sports goods, April 2005
The Consumer – Detailed Consumer Demographics
Figure 40: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 41: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by lifestage and Mintel’s Special Groups, April 2005
Figure 42: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 43: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 44: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 45: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 46: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 47: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 48: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by frequency of participation, April 2005
Figure 49: Spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
Figure 50: Spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 51: Spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN category, April 2005
Figure 52: Spending on sports clothing, footwear or equipment in the past 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 53: Spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
Figure 54: Spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
Figure 55: Spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
Figure 56: Average spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 57: Average spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN categories, April 2005
Figure 58: Average spending on sports clothing, footwear or equipment in the past 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 59: Average spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
Figure 60: Use of sports clothing and footwear, by presence of children, lifestage and Mintel’s Special groups, April 2005
Figure 61: Use of sports clothing and footwear, by region and ACORN categories, April 2005
Figure 62: Use of sports clothing and footwear, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 63: Use of sports clothing and footwear, by amount spent on sports goods, April 2005
Consumer Attitudes and Typologies
Key consumer findings
Attitudes towards sport and type of sports goods needed
Figure 64: Attitudes towards sport and type of sports goods needed, April 2005
Attitudes when shopping for sports goods
Figure 65: Shopping behaviour and attitudes towards sports clothing, footwear and equipment, April 2005
Key topics
Identifying targets
Figure 66: Consumer typologies for sports shoppers, summary, April 2005
Own Branders (16% of sample)
Bargain Hunters (27% of sample)
Sporting Browsers (11% of sample)
Uninterested (34% of sample)
Lapsed Wearers (12% of sample)
Figure 67: Consumer types, by gender, age and socio-economic group, April 2005
Where the consumer types shop
Figure 68: Consumer types by where they bought sports clothing, footwear and equipment from, April 2005
The consumer types’ use of sports clothing and footwear, and attitudes towards sport and type of sports goods needed
Figure 69: Use of sports clothing and footwear, by consumer types, April 2005
Figure 70: Attitudes to sports clothing and footwear, by consumer types, April 2005
Attitudes towards sport and type of sports goods needed
Figure 71: Attitudes towards sport and type of sports goods needed, by gender, age and socio-economic group, April 2005
Figure 72: Attitudes towards sport and type of goods needed, by outlets used for buying sports goods and by amount spent, April 2005
Shopping behaviour
Figure 73: Shopping for sports clothing, footwear and equipment, by gender, age and socio-economic group, April 2005
Brands and price
Figure 74: Shopping behaviour and Attitudes towards shopping for sports clothing, footwear and equipment, by gender, age, socio-economic group and outlets used, April 2005
Products and service
Figure 75: Shopping bevaviour and Attitudes towards shopping for sports clothing, footwear and equipment, by gender, age, socio-economic group and outlets used, April 2005
Number of outlets used
Number of outlets used by where the consumers shopped
Figure 76: Where consumers shopped, by number of stores shopped at for sports clothing, footwear and equipment in last 12 months, April 2005
Number of outlets shopped at by use of sports clothing and footwear
Figure 77: Use of clothing and footwear, by number of stores shopped at for sports clothing, footwear and equipment in last 12 months, April 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
Attitudes towards sport and type of sports goods needed
Figure 79: Attitudes towards sport and type of sports goods needed, by region and ACORN categories, April 2005
Figure 80: Attitudes towards sport and type of sports goods needed, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 81: Attitudes towards sport and type of sports goods needed, by amount spent on sports goods, April 2005
Shopping behaviour
Figure 83: Shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
Figure 84: Shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Brands and price
Figure 86: Attitudes towards shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
Figure 87: Attitudes towards shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and regular source of grocery shopping, April 2005
Product and service
Figure 89: Attitudes towards shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
Figure 90: Attitudes towards shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Consumer typologies
Figure 92: Consumer types, by region and ACORN category, April 2005
Figure 93: Consumer types, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 94: Leading sports regularly participated in, by consumer types, April 2005
Number of outlets used
Figure 96: Number of outlets used, by presence of children, lifestage and Mintel’s special Groups, April 2005
Figure 97: Number of outlets used, by region and ACORN category, April 2005
Figure 98: Number of outlets used, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 99: Number of outlets used, by consumer types, April 2005
Figure 100: Leading sports regularly participated in, by number of outlets used, April 2005
UK Advertising
Trends in advertising spend
Figure 102: Media advertising expenditure by sports goods retailers, 2001-05
Figure 103: Media advertising expenditure by sports goods suppliers, 2001-05
Use of media
Figure 105: Media advertising by leading sports goods retailers, by media used, 2004/05
Leading Specialists
Market shares
Prospects and Forecasts
Figure 110: UK: Sports specialists’ sales as % of all retail sales, 2000-09 (F)
Price pressures to continue
Middle-ranking players look especially vulnerable
Value operators…
…create the need for mainstream players to differentiate
Convergence of sports, leisure and music markets…
…delivers opportunities for the independents
Sports participation and the 2012 Games
Government backing
Demographic disparities
E-commerce
Leading players prospects
Company Profiles
Allsports
Market share
Background
History
Ownership
Financial data
Five-year performance
2003/04
Outlets
Format
Products
Targeting the young
Sports or fashion?
Home shopping
Customer loyalty programme
Outlook
Blacks Leisure Group
Market share
Background
History
Structural changes
Financial data
Figure 116: Blacks Leisure: Divisional financial performance, 2002-05
Outlets
Products
Home shopping
Outlook
Décathlon
Market share
Background
History
Ownership
International expansion
Differentiation
Financial data
Slowdown in France?
Impressive growth abroad
Outlets
Size
Layout
Services
New formats
Foreign activities
Products
Authoritative offer
Own brand
Design
Production
Communication
Links with athletes
Loyalty scheme
Online presence
Outlook
Foot Locker (Europe)
Background
History
International interests
Portfolio of fascias
Financial data
Group
Home shopping
Europe
UK
Europe disappoints in second quarter 2005/06
Outlets
Group
Europe
UK
Products
Home shopping
Outlook
INTERSPORT International Corporation
Market share
Figure 136: INTERSPORT: Sales as % of Spanish sports retailers’ sales, 2002-04
Background
History
Organisation
Fascias
Buying group benefits…
…and disadvantages
Financial data
Performance in selected European countries
Outlets
Figure 142: INTERSPORT France: Selected outlets, 2005
Products
Local offer
Sourcing
Brands
Communication
Marketing
Loyalty programmes
Online presence
Outlook
JD Sports
Background
Financial data
Outlets
Products
E-commerce
Outlook
JJB Sports plc
Market share
Background
Early 1990s consolidation in sports sector
Flotation of JJB Sports and diversification
Speculation about change of ownership
Financial data
Weakening demand for sports goods
Health clubs increasing contribution to total sales
Investment in new head office and distribution centre
Outlets
Migration to larger superstores
Drastic reduction in smaller high street outlets
Further sites identified with potential for superstores
Products
Changes in the sales mix
Non-replica clothing sales and price competition
Volatile demand for replica kits
Sports footwear less affected by discounting
Larger stores increases importance of sports equipment
Growing contribution of Leisure Division
Outlook
Immediate outlook not optimistic
Commitment to key suppliers
Development of exclusive deals
Further diversification into sports facilities
More comprehensive e-commerce planned
Sponsorship deals increasingly significant
Sport 2000 International
Market share
Background
History
Structure
Expansion
Other deals
Key objectives
Financial data
Outlets
Products
Online presence
Outlook
Sports World International Ltd
Market share
Background
Rapid growth since 1990s
‘Unbeatable value for money’ positioning
Mid-price and cheaper alternatives through ownership of Donnay
Acquisition of Dunlop Slazenger
Purchase of other iconic sports brands
Acquisition of further sport brands a possibility
Organic growth and Lillywhites acquisition
Financial data
An increasingly diversified sales mix
Indication of strong growth in ongoing retailing operations
UK provides vast majority of group sales
Outlets
Strong recent growth in store numbers
Aggressive store expansion programme
Majority of outlets in retail parks
Products
Good utilisation of available selling space
Focus on ‘unbeatable value’
Leading brands plus exclusive own-brand merchandise
Outlook
Further investments in sports brands anticipated
Increasing its activity in key sports markets
Taking advantage of historic under-investment in brands
Expansion in store numbers through acquisition a real possibility
No indication of investment in e-commerce
Mini Company Profiles
American Golf
Market share
Background
Financial data
Outlets
Products
Gilesports
Market share
Background
Financial data
Outlets
Figure 163: Gilesports: Outlet data, 2000-04
Products
Hargreaves Sports
Market share
Background
Financial data
Outlets
Products
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