About this report
 
While the Dutch economy has recently lagged behind the rest of Europe, it is expected to gather speed slowly. Consumers have cut discretionary spending and Mintel forecasts only modest growth in it. However, demand for sports goods is relatively inelastic and participation levels are growing. We thus expect specialist sales to grow by 16.1% by 2009, the sports sector outperforming both the non-food sector and, indeed, all retailing.
 

 
About Mintel’s report
 
Pooling together the latest market analysis and most sort-after trend data, Mintel’s report offers you a fresh and independent understanding of the sector and its retailers. Use Mintel’s research to inform your investment decisions, guide operating strategy, pinpoint areas of potential and to:
 

 
Gain fresh insight into the Dutch sports goods market, its value and trends, its channels of distribution and the factors impacting on its development
 
Identify the market forces that serve to encourage or restrict market growth
 
Explore the market performance of specialist and non-specialist sports goods retailers operating in the Netherlands, including Décathlon, Foot Locker, Garant Schuh, INTERSPORT International Corporation and Sport 2000 International
 
Evaluate leading retailer’s retail strategies and their operating strengths and
 
Discover ‘what’s next’ for the Dutch sports goods sector with in-depth forecasts put together by Mintel’s skilled analysts.
 
Intriguing findings include:
 
The Dutch sports sector has one shop for every 7,623 inhabitants. A fragmented market seems to have considerable scope for consolidation.
 

Contents
 

 
Executive Summary – The Netherlands
 

 
High per capita spend
 
Growing competition for specialists
 
Sector of independents
 
Room for multiples?
 
Growing grey market
 
Sport forecast to outperform all retail
 
Report Scope and Technical Notes
 

 
Technical notes
 
Financial definitions
 
Currencies
 
Figure 1: Exchange rates: National currencies against the Euro, 2002-04
 
Country codes
 
VAT
 
Figure 2: Europe: Standard VAT rates, 2005
 
Other abbreviations
 
Background Data – The Netherlands
 
Population
 
Figure 3: The Netherlands: Population trends, 2001-05
 
Figure 4: The Netherlands: Population, by age group, 2004 and 2005
 
Figure 5: The Netherlands: Households, January 2004
 
Figure 6: The Netherlands: Major regions and cities, 2003 and 2004
 
Economy
 
Figure 7: The Netherlands: Gross domestic product, 1995-2004
 
Figure 8: The Netherlands: Consumer prices, 1998-2004
 
Figure 9: The Netherlands: Consumer expenditure, 1995-2004
 
Figure 10: The Netherlands: Detailed breakdown of consumer expenditure, 1999-2003
 
Sports Goods Retailing in the Netherlands
 
Setting the scene
 
Economy behind Europe
 
Highly developed high street
 
Dominated by buying groups
 
Overseas no more?
 
Sports participation
 
Participation high and growing
 
Figure 11: The Netherlands: Sports participation by sex and age group, 1979-2003
 
Part of the social fabric
 
Figure 12: The Netherlands: Participation in physical and sporting activities, 1999 and 2003
 
Sports goods market value and trends
 
Figure 13: The Netherlands: Consumer spending on sports goods, 2001-04
 
Market breakdown
 
Figure 14: The Netherlands: Share of spending on sports goods by category, 2002-04
 
Clothing
 
Figure 15: The Netherlands: Consumer spending on sports clothing, 2000-04
 
Figure 16: The Netherlands: Sports clothing market breakdown, 2002
 
Footwear
 
Equipment
 
Figure 17: The Netherlands: Sports equipment market breakdown, 2002
 
Channels of distribution
 
Figure 18: The Netherlands: Sports goods market, estimated sales by distribution channel, 2004
 
Specialists
 
Clothing & footwear specialists
 
Mixed goods retailers
 
Other channels
 
The Dutch sports specialists’ sector
 
Sector value and trends
 
Figure 19: The Netherlands: Sports specialists’ sales, 2000-04
 
Figure 20: The Netherlands: Sports specialists relative performance, 2000-04
 
Enterprise and outlet data
 
Figure 21: The Netherlands: Sports specialists’ number of enterprises and outlets, 2000-04
 
Leading Specialists
 

 
Figure 22: The Netherlands: Leading sports specialists, 2004
 
Market shares
 
Prospects and Forecasts
 
Figure 23: The Netherlands: Sports specialists’ sales forecasts, 2004-09f
 
Figure 24: The Netherlands: Sports specialists’, share of all retail sales, 2000-09f
 
Positive outlook
 
No radical changes?
 
Choosing the store
 
Blurring borders
 
Company Profiles
 

 
Décathlon
 
Market share
 
Figure 25: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
 
Figure 26: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
 
Background
 
History
 
Ownership
 
International expansion
 
Figure 27: Décathlon: International expansion record, 1986-2005
 
Differentiation
 
Financial data
 
Figure 28: Décathlon: Financial performance, 2000-04
 
Slowdown in France?
 
Impressive growth abroad
 
Outlets
 
Figure 29: Décathlon: Outlet data, 2000-04
 
Size
 
Layout
 
Services
 
New formats
 
Foreign activities
 
Figure 30: Décathlon: International store numbers, 2001-04
 
Products
 
Authoritative offer
 
Own brand
 
Figure 31: Décathlon: Own label portfolio
 
Design
 
Production
 
Communication
 
Links with athletes
 
Loyalty scheme
 
Online presence
 
Outlook
 
Foot Locker (Europe)
 
Background
 
History
 
International interests
 
Portfolio of fascias
 
Financial data
 
Group
 
Figure 32: Foot Locker Inc: Group financial performance, 2001-05
 
Home shopping
 
Europe
 
Figure 33: Foot Locker Europe: Estimated sales, 2002-05
 
Figure 34: Foot Locker Europe: Estimated sales by selected country, 2004/05
 
UK
 
Figure 35: Foot Locker (UK) Limited: Financial performance, 1999-2003
 
Europe disappoints in second quarter 2005/06
 
Outlets
 
Group
 
Figure 36: Foot Locker Inc: Outlet data, 2001-05
 
Figure 37: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
 
Europe
 
Figure 38: Foot Locker: European store numbers, 2003-05 and store targets
 
UK
 
Figure 39: Foot Locker UK: Outlet data, 1999-2003
 
Products
 
Figure 40: Foot Locker: Target group and product offer by fascia
 
Home shopping
 
Outlook
 
Garant Schuh & Mode
 
Background
 
History
 
Services to members
 
Insolvency
 
Financial data
 
Figure 41: Garant: Financial performance, 2002-04
 
Outlets
 
Figure 42: Garant: Outlet data, 2002-03 and 2005
 
Foreign activities
 
Figure 43: Garant: International sports member data, 2003 and 2004
 
Products
 
Communication
 
Outlook
 
INTERSPORT International Corporation
 
Market share
 
Figure 44: INTERSPORT: Sales as % of German sports retailers’ sales, 2001-04
 
Figure 45: INTERSPORT: Sales as % of French sports retailers’ sales, 2000-04
 
Figure 46: INTERSPORT: Sales as % of Spanish sports retailers’ sales, 2002-04
 
Background
 
History
 
Figure 47: INTERSPORT: International expansion record
 
Organisation
 
Fascias
 
Buying group benefits…
 
…and disadvantages
 
Financial data
 
Figure 48: INTERSPORT: Group sales performance, 2001-05
 
Performance in selected European countries
 
Figure 49: INTERSPORT: Sales in selected countries, 2003
 
Outlets
 
Figure 50: INTERSPORT: Outlet data, 2001-05
 
Figure 51: INTERSPORT: European outlet data, 2000, 2002 and 2004
 
Figure 52: INTERSPORT France: Selected outlets, 2005
 
Figure 53: INTERSPORT Austria: Outlets, 2004
 
Products
 
Local offer
 
Sourcing
 
Brands
 
Figure 54: INTERSPORT: Own label portfolio
 
Communication
 
Marketing
 
Loyalty programmes
 
Online presence
 
Outlook
 
Sport 2000 International
 
Market share
 
Figure 55: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
 
Background
 
History
 
Structure
 
Expansion
 
Other deals
 
Key objectives
 
Financial data
 
Figure 56: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
 
Outlets
 
Figure 57: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
 
Products
 
Figure 58: Sport 2000 International: Own-label portfolio
 
Online presence
 
Outlook
 
Mini Company Profile
 
Biretco
 
Market share
 
Figure 59: Biretco: Sales as % of Dutch sports retailers’ sales, 2000-03
 
Background
 
Financial data
 
Figure 60: Euretco Tweewielers: Sales performance, 2000-03
 
Outlets
 
Figure 61: Euretco Tweewielers/Biretco: Outlets in the Netherlands, 2001-04
 
Overseas activities
 
Figure 62: Profile de Fietsspecialist: Outlets, 2003 and 2004
 
Products