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| Commerce De Détail > Etude de marché sectorielle |
| Sports Goods Retailing - UK |
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€ 1 495,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
201 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Sports Goods Retailing - UK |
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About this report
The UK market for sports goods was worth an estimated £5,016 million including VAT in 2004. Demand has increased by 18.2% since 2000, compared to total consumer spending growth of 20.3% over the same period, and total retail sales growth of 19.4%. Thus the market has lagged behind both wider consumer measures, albeit only marginally.
Several factors have been driving the market in recent years. Among the more important ones are lower prices, the increased fashion appeal of sports brands, greater awareness of the importance of exercise and a healthy diet, marginally improving sports participation levels, rapid expansion of some comparatively new sports chains and a growing numbers of sports superstores. Various less tangible factors have also influenced spending. Certainly the aspirational and fashionable appeal of leading brands has been enhanced by endorsements from a growing band of ‘sports celebrities’. Top sporting events are a market driver too and media coverage is far greater than it used to be. When England won the Rugby Union World Cup in 2003 it sparked an unprecedented demand for their team shirts. The Euro 2004 football championships in Portugal had a similar effect, on a much larger scale, in boosting demand for England strip. At the time of writing the England cricket shirt was outselling the football strip, as the national side strives to win the Ashes from Australia for the first time in two decades.
About Mintel’s research:
Pooling together the most innovative consumer research, most sort-after market data and the latest retailer performance coverage, Mintel’s report offers you a fresh and independent insight into the market and its retailers. Use Mintel’s research to inform your market investment decisions, guide operating strategy, pinpoint areas of potential growth and to:
Track the market’s size, driving forces and segmentation
Identify the trends in the purchasing of sports clothing and equipment
Discover consumers’ attitudes towards sports goods retailers, enabling you to tailor your offering accordingly
Identify the factors affecting the demand for sports goods
Find out how to best reach key audiences with the most effective marketing communications
Measure market forecasts and build realistic business models
Gain insight into future trends
Gather in-depth information about consumer target groups, including key demographics and media targeting information
View detailed sports goods retail company profiles including information on their market share, background, finances, outlets and products
Gain insight into future trends, measure market forecasts and build realistic business models.
Intriguing findings include:
Mintel’s research shows that the attitudinal statement posting the highest level of agreement was ‘I shop around for the best deals’ (46%). This suggests that there is limited customer loyalty in this market and that price competition is functioning well with shoppers feeling the need to check out different options
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Contents
Executive Summary – UK
Sports market tops £5 billion
Equipment outperforms
Market drivers
Specialists steal market share
Harder for non-specialists to compete
Not having it all their own way
Leading multiples have exploited the fashion trend to maximise growth potential
Slow-down expected
Report Scope and Technical Notes
Technical notes
Financial definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-04
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2005
Other abbreviations
Background Data – United Kingdom
Population
Figure 3: UK: Population trends, 2000-04
Figure 4: UK: Population, by age group and sex, 2004
Figure 5: UK: Households, 2004
Figure 6: UK: Regions and major cities, 2003
Economy
Figure 7: UK: Gross domestic product, 1995-2004
Figure 8: UK: Consumer prices, 1997-2004
Figure 9: UK: Consumer expenditure, 1995-2004
Figure 10: UK: Detailed breakdown of consumer expenditure, 2000-04
Sports Goods Retailing in the UK
Setting the scene
Participation rates reach new high
The impact of greater health awareness
…and the influence of fashion
Marketing and advertising
Shake up in the sports retail sector
Serious participants favour independent shops
B2C moves by leading sports brands
Sports participation
Sports goods market value and trends
Figure 11: UK: Consumer spending on sports goods, 2000-04
Market breakdown
Figure 12: UK: Consumer spending on sports goods by main product category, 2000 and 2002-04
Clothing
Footwear
Equipment
Channels of distribution
Figure 13: UK: Sports goods market: Sales by distribution channel, 2004
Sports specialists
Department and variety stores
Home shopping
Clothing and footwear specialists
Club shops
Others
The UK sports specialists’ sector
Sector value and trends
Figure 14: UK: Sports specialists’ sales, 2000-04
Figure 15: UK: Sports specialists relative performance, 2000-04
Outlets
GB Consumer Trends
Purchasing trends
Figure 16: Sports goods purchased in the past 12 months, GB, 2001, 2003 and 2004
Demographic analysis of sports clothing and footwear shoppers
Figure 17: Penetration of sportswear shopping, by demographic sub-group, GB, 2004
Demographic analysis of sports equipment shoppers
Figure 18: Penetration of sports equipment shopping, by demographic sub-group, GB, 2004
Membership and regular use of sports clubs
Figure 19: Sports club membership and use in the past 12 months, GB, 2001, 2003 and 2004
Demographic characteristics of sports club members
Figure 20: Penetration of gym, health club, athletics club, angling club, golf club and riding club membership in the past 12 months, by demographic sub-group, GB, 2004
Figure 21: Penetration of rugby/football, sailing, squash, tennis and other club membership in the past 12 months, by demographic sub-group, GB, 2003
Sports participation
Figure 22: Regular participation in sports in the past 12 months, GB, 2001, 2003 and 2004
Figure 23: Regular and occasional participation in sports in the past 12 months, GB, 2003 and 2004
The Consumer
Key consumer findings
Sports shopping patterns – trend data
Figure 24: Trends in purchasing from leading outlets selling sports goods in the past 12 months, 1999-2005
2005 sports shopping patterns
Figure 25: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, April 2005
Sports specialists
Figure 26: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Other specialists, club shops and mixed goods retailers
Figure 27: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Non-specialists
Figure 28: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
Shopping habits by type of activity
Figure 29: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Figure 30: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Figure 31: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
Expenditure on sports goods
Figure 32: Spending on sports clothing, footwear or equipment in the past 12 months, 2002, 2003 and 2005
Figure 33: Average spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
Figure 34: Average spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
Figure 35: Average spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
Use of sports clothing and footwear
Figure 36: Use of sports clothing and footwear, April 2005
Figure 37: Use of sports clothing and footwear, by gender, age and socio-economic group, April 2005
Figure 38: Use of sports clothing and footwear, by outlets used for buying sports goods, April 2005
The Consumer – Detailed Consumer Demographics
Figure 39: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 40: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 41: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by lifestage and Mintel’s Special Groups, April 2005
Figure 42: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 43: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 44: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
Figure 45: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 46: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 47: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 48: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by frequency of participation, April 2005
Figure 49: Spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
Figure 50: Spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 51: Spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN category, April 2005
Figure 52: Spending on sports clothing, footwear or equipment in the past 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 53: Spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
Figure 54: Spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
Figure 55: Spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
Figure 56: Average spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
Figure 57: Average spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN categories, April 2005
Figure 58: Average spending on sports clothing, footwear or equipment in the past 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 59: Average spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
Figure 60: Use of sports clothing and footwear, by presence of children, lifestage and Mintel’s Special groups, April 2005
Figure 61: Use of sports clothing and footwear, by region and ACORN categories, April 2005
Figure 62: Use of sports clothing and footwear, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
Figure 63: Use of sports clothing and footwear, by amount spent on sports goods, April 2005
UK Advertising
Trends in advertising spend
Figure 101: Sports and leisure retailers, advertising expenditure, 2000/01-2004/05
Figure 102: Media advertising expenditure by sports goods retailers, 2001-05
Figure 103: Media advertising expenditure by sports goods suppliers, 2001-05
Use of media
Figure 104: Media advertising by sports goods retailers, by media used, 2004/05
Figure 105: Media advertising by leading sports goods retailers, by media used, 2004/05
Figure 106: Media advertising expenditure by sports goods suppliers, by media used, 2004/05
Leading Specialists
Figure 107: UK: Leading sports specialists, 2004
Market shares
Figure 108: UK: Leading specialists – estimated market shares, 2003 and 2004
Prospects and Forecasts
Figure 109: UK: Retail sales forecasts, 2004-09f
Figure 110: UK: Sports specialists’ sales as % of all retail sales, 2000-09 (F)
Price pressures to continue
Middle-ranking players look especially vulnerable
Value operators…
…create the need for mainstream players to differentiate
Convergence of sports, leisure and music markets…
…delivers opportunities for the independents
Sports participation and the 2012 Games
Government backing
Demographic disparities
E-commerce
Leading players prospects
Company Profiles
Allsports
Market share
Figure 111: Allsports: Sales as % of estimated UK sports retailers’ sales, 2000-03
Background
History
Ownership
Financial data
Five-year performance
Figure 112: Allsports Retail Limited: Financial performance, 2000-04
2003/04
Outlets
Figure 113: Allsports: Outlet numbers, 2000-04
Format
Products
Targeting the young
Sports or fashion?
Home shopping
Customer loyalty programme
Outlook
Blacks Leisure Group
Market share
Figure 114: Blacks Leisure : UK – sales as % of sports’ specialists sales, 2000-04
Background
History
Structural changes
Financial data
Figure 115: Blacks Leisure: Financial performance, 2001-05
Figure 116: Blacks Leisure: Divisional financial performance, 2002-05
Outlets
Figure 117: Blacks Leisure: Outlet data, 2001-05
Products
Home shopping
Outlook
Décathlon
Market share
Figure 118: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
Figure 119: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
Background
History
Ownership
International expansion
Figure 120: Décathlon: International expansion record, 1986-2005
Differentiation
Financial data
Figure 121: Décathlon: Financial performance, 2000-04
Slowdown in France?
Impressive growth abroad
Outlets
Figure 122: Décathlon: Outlet data, 2000-04
Size
Layout
Services
New formats
Foreign activities
Figure 123: Décathlon: International store numbers, 2001-04
Products
Authoritative offer
Own brand
Figure 124: Décathlon: Own label portfolio
Design
Production
Communication
Links with athletes
Loyalty scheme
Online presence
Outlook
Foot Locker (Europe)
Background
History
International interests
Portfolio of fascias
Financial data
Group
Figure 125: Foot Locker Inc: Group financial performance, 2001-05
Home shopping
Europe
Figure 126: Foot Locker Europe: Estimated sales, 2002-05
Figure 127: Foot Locker Europe: Estimated sales by selected country, 2004/05
UK
Figure 128: Foot Locker (UK) Limited: Financial performance, 1999-2003
Europe disappoints in second quarter 2005/06
Outlets
Group
Figure 129: Foot Locker Inc: Outlet data, 2001-05
Figure 130: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
Europe
Figure 131: Foot Locker: European store numbers, 2003-05 and store targets
UK
Figure 132: Foot Locker UK: Outlet data, 1999-2003
Products
Figure 133: Foot Locker: Target group and product offer by fascia
Home shopping
Outlook
INTERSPORT International Corporation
Market share
Figure 134: INTERSPORT: Sales as % of German sports retailers’ sales, 2001-04
Figure 135: INTERSPORT: Sales as % of French sports retailers’ sales, 2000-04
Figure 136: INTERSPORT: Sales as % of Spanish sports retailers’ sales, 2002-04
Background
History
Figure 137: INTERSPORT: International expansion record
Organisation
Fascias
Buying group benefits…
…and disadvantages
Financial data
Figure 138: INTERSPORT: Group sales performance, 2001-05
Performance in selected European countries
Figure 139: INTERSPORT: Sales in selected countries, 2003
Outlets
Figure 140: INTERSPORT: Outlet data, 2001-05
Figure 141: INTERSPORT: European outlet data, 2000, 2002 and 2004
Figure 142: INTERSPORT France: Selected outlets, 2005
Figure 143: INTERSPORT Austria: Outlets, 2004
Products
Local offer
Sourcing
Brands
Figure 144: INTERSPORT: Own label portfolio
Communication
Marketing
Loyalty programmes
Online presence
Outlook
JD Sports
Background
Financial data
Figure 145: John David Group: Financial performance, 2001-05
Outlets
Figure 146: John David Group: Outlet numbers, 2001-05
Products
E-commerce
Outlook
JJB Sports plc
Market share
Figure 147: JJB Sports: Sales as % of all sports specialists’ sales, 2000/01-2004/05
Background
Early 1990s consolidation in sports sector
Flotation of JJB Sports and diversification
Speculation about change of ownership
Financial data
Weakening demand for sports goods
Figure 148: JJB: Group financial performance, 2001-05
Health clubs increasing contribution to total sales
Investment in new head office and distribution centre
Outlets
Migration to larger superstores
Figure 149: JJB Sports: Outlet data, 2000-05
Drastic reduction in smaller high street outlets
Further sites identified with potential for superstores
Products
Changes in the sales mix
Figure 150: JJB: Sales mix, 2001-05
Non-replica clothing sales and price competition
Volatile demand for replica kits
Sports footwear less affected by discounting
Larger stores increases importance of sports equipment
Growing contribution of Leisure Division
Outlook
Immediate outlook not optimistic
Commitment to key suppliers
Development of exclusive deals
Further diversification into sports facilities
More comprehensive e-commerce planned
Sponsorship deals increasingly significant
Sport 2000 International
Market share
Figure 151: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
Background
History
Structure
Expansion
Other deals
Key objectives
Financial data
Figure 152: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
Outlets
Figure 153: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
Products
Figure 154: Sport 2000 International: Own-label portfolio
Online presence
Outlook
Sports World International Ltd
Market share
Figure 155: Sports World International: Sales as % of all sports specialists’ sales, 2000/01-2004/05
Background
Rapid growth since 1990s
‘Unbeatable value for money’ positioning
Mid-price and cheaper alternatives through ownership of Donnay
Acquisition of Dunlop Slazenger
Purchase of other iconic sports brands
Acquisition of further sport brands a possibility
Organic growth and Lillywhites acquisition
Financial data
Figure 156: Sports World International Ltd, Financial performance, 2000-04
An increasingly diversified sales mix
Indication of strong growth in ongoing retailing operations
UK provides vast majority of group sales
Outlets
Strong recent growth in store numbers
Figure 157: Sports World International, Outlet numbers in the UK, 2000-04
Aggressive store expansion programme
Majority of outlets in retail parks
Products
Good utilisation of available selling space
Focus on ‘unbeatable value’
Leading brands plus exclusive own-brand merchandise
Outlook
Further investments in sports brands anticipated
Increasing its activity in key sports markets
Taking advantage of historic under-investment in brands
Expansion in store numbers through acquisition a real possibility
No indication of investment in e-commerce
Mini Company Profiles
American Golf
Market share
Figure 158: American Golf: Sales as % of all sports specialists’ sales, 2000/01-2004/05
Background
Financial data
Figure 159: American Golf Discount Centre Limited: Financial performance, 2000-04
Outlets
Figure 160: American Golf: Outlet data, 2000-04
Products
Gilesports
Market share
Figure 161: Gilesports: Sales as % of all sports specialists’ sales, 2000-04
Background
Financial data
Figure 162: Gilesports Plc: Financial performance, 1999-2003
Outlets
Figure 163: Gilesports: Outlet data, 2000-04
Products
Hargreaves Sports
Market share
Figure 164: Hargreaves Sports: Sales as % of all sports specialists’ sales, 2000/01-2004/05
Background
Financial data
Figure 165: Hargreaves (Sports) Limited: Financial performance, 2000-04
Outlets
Figure 166: Hargreaves (Sports) Limited: Outlet data, 2000-04
Products
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