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| Tourisme > Etude de marché sectorielle |
| Travel and Tourism Singapore |
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€ 265,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Mai 2005 |
Taille du document : |
35 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Travel and Tourism Singapore |
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About this report
About the market:
Singapore is a major tourism hub for Southeast Asia. Beginning life as a swampy trading post the small island’s economy has developed rapidly over the last four decades through hi-tech manufacturing. Tourism is also an important contributor to the economy, but prior to 2004 the industry saw a steady decline in tourism volume. However, 2004 was a record year for tourism, with arrivals exceeding the eight million mark. The Singapore Tourism Board now aims for tourism to become a key driver for the economy and has its sights on tourism arrivals more than doubling to 17 million by 2015. To encourage this they are developing new sectors, such as entertainment and casinos’, encouraging investment in the Orchard Road, the most visited tourism attraction, and providing a holistic and co-ordinated approach to promotion with the new Uniquely Singapore brand.
About Mintel’s research:
A Mintel TTA Country report, this publication offers industry professionals the chance to clearly evaluate Singapore’s tourism prospects. Combining the latest tourism data from the most authoritative sources and Mintel’s own unique, independent analysis of market characteristics, it provides a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level.
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Contents
Singapore
Summary
Introduction
Data Sources
Brief History
Attractions
Figure 1: Attractions visited, 2002 and 2003
Tourism and the Economy
Figure 2: Tourism and the economy, 1999-2004
Figure 3: Total expenditure of visitors, 1995-2003
Expenditure breakdown
Figure 4: Breakdown of TEV by sector, 2003
Arrivals
Figure 6: Visitor arrivals, 1995-2004
Major source markets
Figure 7: Visitor arrivals by source markets, 1995-2004
Purpose of visit
Figure 8: Purpose of visit, 2003
Length of stay
Seasonality
Figure 9: Monthly arrivals by source regions, 2004
Figure 10: Monthly arrivals by source regions, 2003
Transport
Figure 11: Modes of arrival, 2002 and 2003
Singapore Airlines
Emergence of a low-cost sector
Accommodation
Figure 12: Types of accommodation used as proportion of total arrivals, 2002 and 2003
Figure 13: Hotel operating performance, 1999-2003
Leading convention & Exhibition City
Organisation of Tourism
Singapore Tourist Board (STB)
Singapore Hotel Association (SHA)
SARS
Regional collaboration
Uniquely Singapore brand
New Indian Office
New Market Potential
Orchard road development and new business incentive schemes
Casino development
Sentosa Express
Outlook
Figure 14: Targets for Singapore tourism to 2015
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PPLSEN
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