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About this report
 
Holiday rentals include an array of lodging possibilities, which are a part of what is commonly called 'alternative accommodation'. These specifically are not serviced accommodation such as hotels, guesthouses, bed & breakfasts or boarding houses, and are normally 'self-catering', and let by the week or even the month. Usually, accommodation in this category does not offer hotel-style features such as a daily maid service, food & beverage service, meeting facilities or package deals combining meals and lodging (half pension, full pension, European plan, American plan, etc).
 

 
Designed for travel and tourism professionals, this report provides a unique overview of this growing market. Combining the latest tourism data from the most authoritative sources and Mintel's own unique, independent analysis, it offers a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level
 

 

 

Contents
 

 
Summary
 

 
Introduction
 

 
Data Sources
 

 
Holiday Rental Accommodation: Supply and Demand
 

 
Europe
 
Austria
 
Figure 1: Holiday rental houses and apartments in Austria – winter season 2002/03
 
Figure 2: Holiday rental houses and apartments in Austria – summer season 2003
 
Figure 3: Trend in holiday rental capacity in Austria, 1999-2003
 
Figure 4: Trend in overnights in holiday rental overnights in Austria, 1999-2003
 
Denmark
 
Figure 5: Weeks of houses available for rent through Danish agencies in the third quarter of the year, 1998-2003
 
Figure 6: Breakdown of overnights in holiday rental accommodation in Denmark in 2003 by principal nationality
 
Figure 7: Trend in week-long stays and overnights in Danish rental accommodation by nationality, 1998-2003
 
France
 
Figure 8: French holiday rental bed capacity in 2001
 
Figure 9: Domestic arrivals and overnights in holiday rental accommodation in France, 2001/02
 
Figure 10: Use of self-catering rentals by French middle-aged adults who took a holiday, 2001
 
Germany
 
Figure 11: Holiday rental capacity* in Germany, April 2004
 
Figure 12: Overnights in holiday rental accommodation* in Germany, 2001-03
 
Figure 13: Major European holiday rental companies serving the German outbound market by destination
 
Ireland
 
Figure 14: Incoming arrivals and overnights in rental accommodation in Ireland, 2002-03
 
Figure 15: Inbound overnights in rental accommodation by type of travel motivation in 2003
 
Figure 16: Domestic arrivals, overnights and length of stay in rental accommodation, 2000-03
 
Figure 17: Outbound arrivals, overnights and length of stay in rental accommodation, 2000-03
 
Italy
 
Figure 18: Trend in campsites and holiday villages and rental accommodation capacity in Italy, 1998-2001
 
Figure 19: Arrivals and overnights in campsites and holiday villages and rental accommodation in Italy, by country/region of origin in 2001
 
Netherlands
 
Figure 20: The number of Dutch holidays spent in rental accommodation*, 1999-2002
 
Norway
 
Figure 21: Overnights in Norwegian cabin and cottages by major national group, 2001-02
 
Spain
 
Figure 22: Apartments available by month in 2002
 
Figure 23: Breakdown of overnights in Spanish holiday rental accommodation by major nationality, 2002
 
Figure 24: Arrivals and overnights in Spanish holiday apartments by nationality, 2002
 
Sweden
 
Figure 25: Overnights in Swedish holiday villages by major nationality in 2003
 
Switzerland
 
Figure 26: Rental accommodation bedspace capacity in Switzerland in 2002
 
Figure 27: Trend in overnights in Swiss alternative accommodation, 1991/92-2001/02
 
Figure 28: Overnight stays in Swiss alternative accommodation by origin market in 2002
 
UK
 
Figure 29: Arrivals and expenditure by domestic and inbound tourists using holiday rental accommodation* in the UK, 2000-02
 
Figure 30: The lifestage of self-catering guests in the UK, 2004
 
Figure 31: Self-catering versus going abroad, 2004
 
Figure 32: Choice of type of accommodation by holiday scenario and consumer profile, 2004
 
Figure 33: Self-catering selection criteria, 2004
 
Australia
 
Figure 34: Selected holiday flats, units and houses* in Australia, 1997 and 2000
 
South Africa
 
Figure 35: Percentage of bednights spent in self-catering accommodation in South Africa, by selected incoming nationality, 2003
 
US
 
Figure 36: Type of lodging used by American travellers on domestic trips, 2002
 
Market Players
 

 
The leaders (the consolidators)
 
Cendant
 
Holiday cottages
 
Cuendet
 
French life
 
Welcome cottages
 
Novasol
 
Dansommer
 
Landal GreenParks
 
Holiday Network
 
Euro Relais
 
Inter Chalet
 
Figure 37: Growth of Inter Chalet’s client base and turnover
 
Interhome
 
Figure 38: Key financial data for Interhome, 2002/03
 
Figure 39: Breakdown of Interhome clients by country of origin
 
Figure 40: Breakdown of Interhome clients by destination country
 
Figure 41: Interhome’s lodging offer by country, 2003
 
Figure 42: Interhome property owner fees
 
The Reka
 
Figure 43: Breakdown of Reka apartments by ownership and location
 
Figure 44: Growth of Reka guests and overnights
 
Belvilla
 
Maeva
 
ResortQuest
 
Figure 45: ResortQuest performance data (2) by geographical segment (nine months through September)
 
Niche Market Players
 
Internet-based advertising companies
 
Vacation Rentals by Owner (VRBO)
 
Holiday-Rentals.com Limited
 
Figure 46: Holiday-Rentals.com property listings by major region
 
Luxury holiday rentals
 
Local and national tourist boards
 
Outlook
 
Competition between holiday rentals and hotels
 
Changing consumer tastes and demographic trends
 
Further consolidation of the sector?