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About this report
 
The clothes washing products market in France has seen significant performances in the last 5 years, reaching €1.8 billion in 2004. Product development and promotional activity have led to a strong growth in 2003, followed by a slight drop in sales in 2004.
 

 
The detergents sector is characterised by two main players, all-purpose liquids and specialist detergents. However the boundary between the two categories is becoming increasingly unclear.
 

 
Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation and sales forecasts.
 

 
Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.
 

 
Should you wish to order more than one market report, please call us to discuss potential multiple-purchase discounts.
 

 
`` Clothes Washing Detergents in France`` is part of ``Clothes Detergents in Europe``, a Consumer Goods Intelligence title. Should you wish to order more than one market report from with the title, please call the Mintel Information Team to discuss potential multiple-purchase discounts.
 

 

Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
Increasing concerns about skin and fabric care
 
Steady long-term growth
 
Liquids overtake powders
 
Hard discounters increase share
 
Multinationals dominate
 
Skincare and fabric care drive product development
 
Increasing penetration of liquids
 
Market Drivers
 
Increasing penetration of laundry appliances
 
Figure 1: Ownership of laundry appliances, by country, 2004
 
Figure 2: Ownership of laundry appliances, 2002-04
 
White goods ownership
 
Figure 3: Ownership of laundry appliances, by demographic sub-group, 2004
 
Increasing numbers of under fours
 
Figure 4: Trends in French population, by gender and age, 1999-2003
 
Fewer large households
 
Figure 5: Trends in number of households in France, by size, 1999-2003
 
Long-term increase in female employment
 
Figure 6: Trends in French employment, 1998-2003
 
Increasing disposable income
 
Figure 7: Trends in French PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Lifestyles
 
Regulatory environment
 
Market Size and Trends
 
Figure 8: French retail value sales of clothes-washing products, at current and constant prices, 1999-2004
 
Figure 9: French retail value sales of clothes-washing products, by sector, 2002-04
 
Market Segmentation
 
Laundry detergents
 
Figure 10: French retail value sales of laundry detergents, at current and constant prices, 1999-2004
 
Figure 11: French retail value sales of laundry detergents, by type, 2002-04
 
All-purpose products increasingly feature ‘extra care’ properties
 
Figure 12: French retail value sales of all-purpose laundry detergents, by format, 2002-04
 
Modern textiles receive specialist care
 
Figure 13: French retail value sales of specialist laundry detergents, by type, 2002-04
 
Laundry and ironing aids
 
Slower growth than in detergents, despite innovation
 
Figure 14: French retail value sales of laundry and ironing aids, at current and constant prices, 1999-2004
 
Figure 15: French retail value sales of laundry and ironing aids, by type, 2002-04
 
Figure 16: French retail value sales of laundry aids, by type, 2002-04
 
Ancillary products
 
Figure 17: French retail value sales of ancillary products, at current and constant prices, 1999-2004
 
Figure 18: French retail value sales of ancillary products, by type, 2002-04
 
Distribution
 
Figure 19: French retail value sales of clothes-washing products, by outlet type, 2002-04
 
Trading base
 
Figure 20: Number of French retail outlets, 1998-2003
 
Figure 21: Major French retailers of daily goods, by number of outlets, 2003-04
 
The Supply Structure
 
Manufacturers’ shares
 
Figure 22: Manufacturers’ value shares of clothes-washing products, 2002-04
 
Laundry detergents
 
Figure 23: Brands’ value shares of laundry detergents, 2002-04
 
Fabric conditioners
 
Figure 24: Brands’ value shares of fabric conditioners, 2002-04
 
Ancillary products
 
Figure 25: Brands’ value shares of detergent boosters and stain removers, 2002-04
 
Companies and brands
 
Procter & Gamble France, SA
 
Lever Fabergé France, SA
 
Henkel France, SA
 
Colgate-Palmolive France, SA
 
Reckitt Benckiser France, SA
 
Eau Ecarlate, SA
 
La Johnson Française, SA
 
New Product Development
 
All-purpose detergents increasingly offering specialist benefits
 
Fabric conditioners concentrate on skincare as much as fabric care
 
Active oxygen is the buzzword in stain removal
 
New product launches, 2004
 
The Consumer
 

 
Pan-European comparison of product use
 
Figure 26: Penetration of washing powder/tablets, by country, 2004
 
Figure 27: Penetration of washing liquids for fabrics, by country, 2004
 
Figure 28: Penetration of fabric conditioners and stain removers, by country, 2004
 
Figure 29: Penetration of clothes-washing products, by country, 2004
 
Trends in use of clothes-washing products
 
Figure 30: Trends in usage of clothes-washing detergents, 2002-04
 
Penetration of clothes-washing products in France
 
Figure 31: Penetration of clothes-washing detergents, by type, by gender and age, 2004
 
Figure 32: Penetration of clothes-washing detergents, by type, by income and working status, 2004
 
Figure 33: Penetration of clothes-washing detergents, by type, by region, 2004
 
Figure 34: Penetration of clothes-washing detergents, by type, by presence of children and household size, 2004
 
Frequency of using clothes-washing products
 
Washing powder
 
Figure 35: Frequency of using washing powder, by country, 2004
 
Figure 36: Penetration and frequency of using washing powder, by gender and age, 2004
 
Figure 37: Penetration and frequency of using washing powder, by income and working status, 2004
 
Figure 38: Penetration and frequency of using washing powder, by region, 2004
 
Figure 39: Penetration and frequency of using washing powder, by presence of children and household size, 2004
 
Washing tablets
 
Figure 40: Frequency of using washing tablets, by country, 2004
 
Figure 41: Penetration and frequency of using washing tablets, by gender and age, 2004
 
Figure 42: Penetration and frequency of using washing tablets, by income and working status, 2004
 
Figure 43: Penetration and frequency of using washing tablets, by region, 2004
 
Figure 44: Penetration and frequency of using washing tablets, by presence of children and household size, 2004
 
Washing liquids
 
Figure 45: Frequency of using washing liquids, by country, 2004
 
Figure 46: Penetration and frequency of using washing liquids, by gender and age, 2004
 
Figure 47: Penetration and frequency of using washing liquids, by income and working status, 2004
 
Figure 48: Penetration and frequency of using washing liquids, by region, 2004
 
Figure 49: Penetration and frequency of using washing liquids, by presence of children and household size, 2004
 
Fabric conditioners
 
Figure 50: Frequency of using fabric conditioners, by country, 2004
 
Figure 51: Penetration and frequency of using fabric conditioners, by gender and age, 2004
 
Figure 52: Penetration and frequency of using fabric conditioners, by income and working status, 2004
 
Figure 53: Penetration and frequency of using fabric conditioners, by region, 2004
 
Figure 54: Penetration and frequency of using fabric conditioners, by presence of children and household size, 2004
 
Stain removers
 
Figure 55: Frequency of using stain removers, by country, 2004
 
Figure 56: Penetration and frequency of using stain removers, by gender and age, 2004
 
Figure 57: Penetration and frequency of using stain removers, by income and working status, 2004
 
Figure 58: Penetration and frequency of using stain removers, by region, 2004
 
Figure 59: Penetration and frequency of using stain removers, by presence of children and household size, 2004
 
Consumer attitudes in France
 
Figure 60: Attitudes towards new products and brands, by clothes-washing product users, 2004
 
Figure 61: Further attitudes towards shopping, by clothes-washing product users, 2004
 
Prospects
 
Increasing penetration of washing machines
 
More children?
 
Figure 62: Projections in French population, by gender and age, 2003-07
 
Fewer large households
 
Cash rich, time poor
 
Back to nature
 
Greener clothes-washing products
 
Figure 63: Attitudes towards ‘green’ issues, 2004
 
Forecast
 
A mature phase of the cycle
 
Figure 64: Forecast for retail value sales of clothes-washing products, 2004-09
 
Volume sales past peak
 
Value sales to struggle
 
New product development to become all the more important
 
Smaller households creates new rather than more demand