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About this report
 
About the market…
 
Dynamic growth in the use of convenience foods in the UK and the consequent decline of cooking from scratch has been the result of a wide range of factors, both economic and social.
 

 
Ready meals account for some 36% of total retail sales of the convenience foods selected for this report. Chilled ready meals, value sales of which have virtually doubled over the review period, account for almost a quarter of the market. Chilled convenience products generally have enjoyed spectacular growth, usually at the expense of more traditional frozen and ambient lines.
 

 
New product development runs at very high levels in those sectors which are performing well, such as chilled lines, but is much less intense in declining sectors, such as ambient foods.
 

 
Future growth is assured. The economic parameters are highly favourable and the social and cultural trends which are re-shaping UK eating habits are well-entrenched and non-reversible. For better or worse, the convenience habit is here to stay.
 

 
About Mintel’s research…
 
Providing together the latest consumer research and market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:
 

 
Identify the common trends in the eating out food market
 
Gauge market size and development
 
Gain a new insight into the market’s segmentation, supply structure, distribution and the latest NPD
 
Discover consumers’ attitudes towards cooking, enabling you to tailor your offering accordingly
 
Pin point market potential before your competitors
 
Find out how to best target key audiences with the most effective marketing communications
 
Measure market forecasts and build realistic business models.
 
Intriguing findings include…
 
72% of main shoppers use ready meals, with almost half of these users serving them once a week or more.
 

 
Some 35% of Great Britian’s adults are ‘Fast-food cooks’ – who do not have time to cook and like to eat take-away meals.
 

 

Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 

 
Ready-prepared meals are the most widely used convenience product
 
Brits have wider use of frozen products than their neighbours
 
Most multinationals targeting the time-pressed consumer
 
Wider take-up of convenience products among most affluent
 
Convenience foods receiving attention re: health and quality
 
Market Drivers
 

 
Working status reduces time available for cooking
 
Figure 1: Workforce in the UK, by gender and employment status, 1998-2009
 
Changing mealtime patterns
 
Figure 2: Attitudes towards meal occasions, by country, 2004
 
Fewer cooking skills required
 
Changing household structure shapes demand for convenience lines
 
Figure 3: Changing structure of UK households, 1993-2008
 
Convenience eating and health considerations
 
Paying extra for convenience products
 
Figure 4: PDI and consumer expenditure, at current and constant prices, 1999-2009
 
Ageing population, but older consumers less likely to eat convenience foods
 
Figure 5: UK population by age group, 1998-2009
 
Figure 6: UK adult population, by socio-economic group, 1998-2009
 
Ownership of microwave ovens drives demand for microwaveable convenience foods
 
Figure 7: Ownership of microwave ovens and fridge/freezers or freezers, 2004
 
Market Size and Trends
 
Figure 8: UK household expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004
 
Figure 9: UK household final consumption expenditure, food as % of total, 1999-2004
 
Figure 10: Detailed average weekly per capita expenditure on food, 1975-2002/03
 
Convenience foods
 
Figure 11: UK retail value sales of selected convenience foods, by type, 1999-2004
 
Foods used most heavily in UK households
 
Figure 12: Food and drink products, by weight of usage/expenditure, 2004
 
Market Segmentation
 

 
Ready meals
 
Figure 13: UK retail value sales of ready meals, by type, 1999-2004
 
Figure 14: UK retail value sales of chilled ready meals, by recipe type, 2002-04
 
Figure 15: UK retail value sales of frozen ready meals, by type, 2002-04
 
Convenience poultry
 
Figure 16: UK retail value sales of poultry, by type, 1999-2004
 
Desserts
 
Figure 17: UK retail value sales of desserts, by type, 1999-2004
 
Pizza
 
Figure 18: UK retail value sales of pizza, by type, 1999-2004
 
Cooking sauces
 
Figure 19: UK retail value sales of cooking sauces, by type, 1999-2004
 
Prepared salads
 
Soups
 
Figure 20: UK retail value sales of soup, by type, 1999-2004
 
Distribution
 

 
Trading base
 
Figure 21: Numbers of food outlets, by type, 1998-2002
 
Figure 22: Top 20 grocery retailers in the UK, by sales, 2002/03
 
The Supply Structure
 

 
Manufacturers’ shares
 
Ready meals
 
Figure 23: Manufacturers’ retail value shares in frozen ready meals, 2002-04
 
Figure 24: Manufacturers’ retail value shares in ambient, instant hot snacks, 2002-04
 
Further-processed poultry
 
Figure 25: Manufacturers’ retail value shares in further-processed poultry*, 2002-04
 
Desserts
 
Figure 26: Manufacturers’ retail value shares in frozen desserts, 2002-04
 
Figure 27: Manufacturers’ retail value shares in ambient desserts, 2002-04
 
Pizza
 
Figure 28: Manufacturers’ retail value shares in frozen pizza, 2002-04
 
Cooking sauces
 
Figure 29: Manufacturers’ retail value shares in wet and dried cooking sauces, 2002-04
 
Figure 30: Manufacturers’ retail value shares in soups, 2002-04
 
Companies and brands
 
Unilever
 
HJ Heinz
 
Masterfoods UK
 
Sara Lee
 
Premier Foods
 
Schwan’s
 
Green Isle Foods
 
Campbell’s
 
New Product Development
 

 
Chilled is a major growth area
 
Convenience, with healthiness assured
 
Comparison of new product launches
 
Figure 31: New product launches, by country and product, 2004
 
New product launches
 
The Consumer – Use of Convenience Foods
 

 
Pan-European overview of convenience foods use
 
Figure 32: Use of selected foods, by country, 2004
 
Trends in penetration of selected foods
 
Figure 33: Penetration of convenience foods, by main shoppers, 2002-04
 
Penetration and frequency of use of selected convenience foods in GB
 
Patterns of use differ by income level…
 
…and by age
 
Figure 34: Use of selected convenience foods, by type, 2004
 
Ready meals
 
Pizza
 
Cook-in sauces
 
Pour-over sauces
 
Pasta
 
Figure 35: Use of further selected convenience foods, by type, 2004
 
Packet soup
 
Tinned soup
 
Ready-to-eat desserts
 
Instant desserts
 
Frozen vegetables
 
Frozen chips and potato products
 
Frozen fish products
 
Instant snack meals
 
Expenditure on selected foods
 
Figure 36: Expenditure on selected fresh and frozen foods, by type, 2004
 
Fresh fruit and vegetables
 
Fresh fish
 
Fresh and frozen poultry
 
Figure 37: Further expenditure on selected meat products, by type, 2004
 
Prepacked meat
 
Fresh and frozen meat
 
Figure 38: Weekly purchase on selected fresh and frozen foods, by demographic group, 2004
 
The Consumer – Attitudes Towards Cooking – Scratch vs Convenience
 

 
Cookery-phobes
 
Fast-food cooks
 
Health foodies
 
Figure 39: Use of selected foods, by Mintel’s target groups, 2004
 
The Consumer – Detailed Demographics
 

 
Ready meals
 
Figure 40: Penetration and frequency of using ready prepared meals, by demographic sub-group, 2004
 
Pizza
 
Figure 41: Penetration and frequency of using pizza, demographic sub-group, 2004
 
Cook-in sauces
 
Figure 42: Penetration and frequency of using cook-in sauces, by demographic sub-group, 2004
 
Pour-over sauces
 
Figure 43: Penetration and frequency of using pour over sauces, by demographic sub-group, 2004
 
Pasta
 
Figure 44: Penetration and frequency of using pasta, by demographic sub-group, 2004
 
Packet soup
 
Figure 45: Penetration and frequency of using packet soup, demographic sub-group, 2004
 
Tinned soup
 
Figure 46: Penetration and frequency of using tinned soup, demographic sub-group, 2004
 
Ready-to-eat desserts
 
Figure 47: Penetration and frequency of using ready-to-eat desserts, by demographic sub-group, 2004
 
Instant desserts
 
Figure 48: Penetration and frequency of using instant desserts, by demographic sub-group, 2004
 
Frozen vegetables
 
Figure 49: Penetration and frequency of using frozen vegetables, by demographic sub-group, 2004
 
Frozen chips and potato products
 
Figure 50: Penetration and frequency of using frozen chips and potato products, by demographic sub-group, 2004
 
Frozen fish products
 
Figure 51: Penetration and frequency of using frozen fish products, by demographic sub-group, 2004
 
Instant snack meals
 
Figure 52: Penetration and frequency of using instant snack meals, by demographic sub-group, 2004
 
Expenditure
 
Fresh vegetables
 
Figure 53: Weekly expenditure on fresh vegetables, by demographic sub-group, 2004
 
Fresh fruit
 
Figure 54: Weekly expenditure on fresh fruit, by demographic sub-group, 2004
 
Fresh fish
 
Figure 55: Weekly expenditure on fresh fish, by demographic sub-group, 2004
 
Frozen poultry
 
Figure 56: Weekly expenditure on frozen poultry, by demographic sub-group, 2004
 
Fresh poultry
 
Figure 57: Weekly expenditure on fresh poultry, demographic sub-group, 2004
 
Prepacked/prepared meat
 
Figure 58: Weekly expenditure on prepacked/prepared meat, by demographic sub-group, 2004
 
Fresh meat
 
Figure 59: Weekly expenditure on fresh meat, by demographic sub-group, 2004
 
Frozen meat
 
Figure 60: Monthly expenditure on frozen meat, by demographic sub-group, 2004
 
Prospects
 
Further growth expected
 
Time pressures lead many to reduce time spent on chores
 
Convenience foods should not mean a compromise on healthy eating
 
Meals for singles
 
Forecast
 
Convenience now a must
 
Figure 61: Forecast for UK retail value sales of selected convenience foods, by type, sterling values at current prices, 2004-09
 
Special conditions favour the convenience poultry sector
 
Chilled winds heat many sectors
 
Salad and fish markets stay fresh
 
Real growth also impressive
 
Figure 62: Forecast for UK retail value sales of selected convenience foods, by type, sterling values at 2004 prices, 2004-09
 
Real growth to rise to 28%
 
A market worth €13.7 billion by the end of the decade
 
Figure 63: Forecasts for retail value sales of selected convenience foods, by type, Euro values at current prices, 2004-09
 
Biggest European market
 
Figure 64: Forecast for UK retail value sales of selected convenience foods, by type, Euro values at 2004 prices, 2004-09