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About this report
 
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
 

 
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
 

 
By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
 

 
Each report contains comprehensive analysis into:
 

 
Market sizes
 
Market trends
 
Leading manufacturers
 
Consumer trends
 
Sales forecasts
 
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
 

 
Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.
 

 

Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
France
 
Quintessentially French
 
Women’s fragrances generate the bulk of sales
 
Face make-up the largest sector, but eye make-up growing more rapidly
 
Selective distribution dominates thanks to prestige fragrances
 
A handful of international players lead sales
 
Active new product development
 
High penetration for women’s fragrances, lower for colour cosmetics
 
Further growth possible
 
Germany
 
Low consumer confidence shrinks market, despite some upmarket NPD
 
Economy lines gaining ground
 
Not so rosy for fragrances
 
Eye make-up the only sector to grow in colour cosmetics
 
Self-service druggists on the rise
 
Procter & Gamble and L’Oréal lead sales
 
New product development centres around variety and convenience
 
TGI Europa data show usership levels dropped in 2004
 
Muted future prospects
 
Italy
 
Fragrances sluggish, make-up more dynamic
 
High interest, but more cautious spending
 
Potential to increase consumer base
 
Biased towards prestige
 
Eye make-up registers best growth
 
Perfumeries maintain dominant position
 
Italian exports grow, but multinationals dominate the domestic market
 
Active new product development
 
Looks still matter
 
Spain
 
Strong growth
 
Mass-market colognes play an important role in fragrances
 
Varying sectoral performance in colour cosmetics
 
Despite a fairly small share, supermarkets growing fast in make-up
 
Puig – a strong local player
 
New product development in key position
 
High penetration rates
 
A healthy prognosis
 
UK
 
Dynamic growth
 
Boots is key distributor
 
L’Oréal and Unilever the leading suppliers
 
Active new product development
 
High take-up of colour cosmetics
 
Further growth in sight
 
Market Drivers
 
A wide consumer base – 15-54s are core consumers
 
Figure 1: Total population by age, by country, 2005
 
Rising consumer expenditure supports sales
 
Figure 2: Consumer expenditure, at constant prices, by country, 1998-2003
 
Increasing number of women in paid employment helps the industry to grow, but high unemployment in Germany has a negative effect
 
Figure 3: Total in employment, by country, 1999-2003
 
Market Size and Trends
 
France remains the largest market
 
Figure 4: Retail value sales of fragrances and colour cosmetics, at current prices, by country, 2000-05
 
Spain and the UK see the most dynamic growth, gloomier in Germany
 
Figure 5: Indexed retail value sales of fragrances and colour cosmetics, at current prices, by country, 2000-05
 
Figure 6: Retail value sales of fragrances and colour cosmetics, % share by country, 2005
 
Spanish per capita expenditure reaches French levels
 
Figure 7: Per capita spend on fragrances and colour cosmetics, by adults (15+), by country, 2000-05
 
Market Segmentation
 
Fragrances take the largest share in France, while the UK outsells other countries in colour cosmetics
 
Figure 8: Retail value sales of fragrances and colour cosmetics, by type, by country, 2005
 
Figure 9: Retail value sales of fragrances and colour cosmetics, % share by type, by country, 2005
 
Women’s fragrances generate at least 60% of fragrance sales with the exception of Italy where men’s products take nearly half of market value
 
Figure 10: Retail value sales of fragrances, by type, by country, 2004
 
Figure 11: Retail value sales of fragrances, % share by sector, by country, 2004
 
Face make-up is the largest sector everywhere else except in Germany where eye make-up takes the biggest share
 
Figure 12: Retail value sales of colour cosmetics, by type, by country, 2004
 
Figure 13: Retail value sales of colour cosmetics, % share by sector, by country, 2004
 
Distribution
 
In the UK, drugstores are the most important distributors; in the other countries perfumeries play the most important role
 
Figure 14: Retail value sales of fragrances and colour cosmetics, by outlet type, by country, 2004
 
Figure 15: Retail value sales of fragrances and colour cosmetics, % share by outlet type, by country, 2004
 
Perfumeries and department stores lead in fragrances
 
Figure 16: Retail value sales of fragrances, by outlet type, by country, 2004
 
Figure 17: Retail value sales of fragrances, % share by outlet type, by country, 2004
 
Drugstores and pharmacies are the most common place to buy colour cosmetics in most countries
 
Figure 18: Retail value sales of colour cosmetics, by outlet type, by country, 2004
 
Figure 19: Retail value sales of colour cosmetics, % share by outlet type, by country, 2004
 
The Supply Structure
 
Fragmented shares in fragrances
 
Figure 20: Brands’ retail value sales of fragrances, by country, 2004
 
Figure 21: % share of leading brand in retail value sales of fragrances, by country, 2004
 
Slightly less fragmented in colour cosmetics
 
Figure 22: Brands’ retail value sales of colour cosmetics, by country, 2004
 
Figure 23: % share of leading brand in retail value sales of colour cosmetics, by country, 2004
 
The Consumer
 
Figure 24: Usage of perfume and eau de toilette, by women, by country, 2004
 
Figure 25: Usage of aftershave/male fragrance, by men, by country, 2004
 
High penetration of fragrances in Europe with Spain on top of the list
 
Figure 26: Penetration of fragrances, by type, by country, 2004
 
German women have the least frequent use of fragrances…
 
Figure 27: Frequency of using fragrances, by women, by country, 2004
 
…but German men splash on aftershave clearly more often
 
Figure 28: Frequency of using fragrances, by men, by country, 2004
 
Lipstick is the most popular type of colour cosmetics
 
Figure 29: Usage of colour cosmetics, by women, by country, 2004
 
Figure 30: Penetration of colour cosmetics, by type, by country, 2004
 
Foundation is used most frequently by British women
 
Figure 31: Frequency of using foundation, by women, by country, 2004
 
Blusher is the least popular type of make-up and used infrequently
 
Figure 32: Frequency of using blusher/highlighter, by women, by country, 2004
 
Four out of ten women in France, GB and Spain use lipstick every day
 
Figure 33: Frequency of using lipstick, by women, by country, 2004
 
Women in France and Spain have highest penetration rate of eye make-up, but the fewest daily users
 
Figure 34: Frequency of using eye make-up, by women, by country, 2004
 
German women most likely to be frequent users of nail varnish
 
Figure 35: Frequency of using nail varnish, by women, by country, 2004
 
Prospects
 
France
 
Unfavourable economic setting
 
Amalgamation of mass and prestige in fragrances
 
Static colour cosmetics
 
Germany
 
Challenging times for fragrances
 
Products with “natural” ingredients and added care will do well
 
Weak prospects for unisex fragrances
 
Small packs to gain in popularity
 
Own-labels to do well in colour cosmetics
 
Discounters have a chance to pick up
 
Contracting distribution network
 
Italy
 
Looking good remains a priority
 
Ageing population an emerging target
 
Young and middle-aged the key user groups
 
Sales of fragrances to recover
 
Consumer spending patterns and attitudes are changing
 
Reaching the consumer – the choice of medium
 
Modernisation and concentration in distribution
 
Online shopping set to increase
 
Spain
 
Favourable economic setting
 
Blurring of mass and prestige
 
Dominance of colognes to continue
 
Face and eye make-up the most dynamic sectors in colour cosmetics
 
UK
 
Favourable economic setting
 
Looking promising for colour cosmetics
 
Added value and improved technology in colour cosmetics
 
Forecast
 
Sales will grow in all five countries…
 
Figure 36: Forecast for retail value sales of fragrances and colour cosmetics, at current prices, by country, 2005-10
 
…with Italy set to register the most dynamic growth
 
Figure 37: Forecast indexed retail value sales of fragrances and colour cosmetics, at current prices, by country, 2005-10
 
Figure 38: Forecast retail value sales of fragrances and colour cosmetics, % share by country, 2010
 
Sales of fragrances will shoot up in Italy
 
Figure 39: Forecast for total retail value sales of fragrances, at current prices, by country, 2005-10
 
Figure 40: Forecast indexed retail value sales of fragrances, by country, 2005-10
 
France and UK will see the best growth in colour cosmetics
 
Figure 41: Forecast for total retail value sales of colour cosmetics, at current prices, by country, 2005-10
 
Figure 42: Forecast indexed retail value sales of colour cosmetics, by country, 2005-10