About this report
 
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
 

 
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
 

 
By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
 

 
Each report contains comprehensive analysis into:
 

 
Market sizes
 
Market trends
 
Leading manufacturers
 
Consumer trends
 
Sales forecasts
 
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
 

 
Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.
 

Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 
More snacking, but diet conscious
 
High growth for sweet products
 
Healthy dairy products
 
Healthy options in all categories
 
Hard discount sales grow
 
Young and old healthy eaters
 
Number of ‘healthy’ consumers set to grow to 2010
 
A healthy future
 
Market Drivers
 
Changing attitudes to meal times
 
Very diet conscious
 
Figure 1: Attitudes towards weight, by country, 2004
 
Figure 2: Overweight population, by country, 1996
 
Figure 3: Percentage of energy available from fat per day, by country, 1970-1999
 
Growing concern about childhood obesity
 
More working women
 
Figure 4: Trends in French employment, 1998-2003
 
Reasons to be healthy
 
Figure 5: Trends in French population, by age, 2000-05
 
Higher cost of healthy eating
 
Figure 6: Trends in French PDI and consumer expenditure, at current and constant prices, 2000-05
 
Smaller households eat more healthily
 
Figure 7: Trends in number of households in France, by size, 2000-05
 
Tastier healthy products
 
Market Size and Trends
 
Figure 8: French retail value sales of food and non-alcoholic drink, at current and constant prices, 1999-2004
 
Figure 9: Food spend as % of total consumer expenditure, 1999-2004
 
Figure 10: Consumer expenditure on food and non-alcoholic drink in France, by type, 2000-04
 
Figure 11: French retail value sales of selected foods, by type, 2000-05
 
Market Segmentation
 

 
Dairy
 
Figure 12: French retail value sales of dairy foods, by sector, 2000-05
 
Yogurt/fromage frais has largest share taken by ‘healthy’ options
 
Bakery
 
Figure 13: French retail value sales of bread, cakes and pastries and biscuits, by sector 2000-05
 
Crisps and snacks
 
Figure 14: French retail value sales of crisps and snacks, by sector, 2000-05
 
Confectionery
 
Figure 15: French retail value sales of confectionery, by sector, 2000-05
 
Breakfast cereals
 
Figure 16: French retail value sales of breakfast cereals, by sector, 2000-05
 
Distribution
 
Hard discounters are challenging the grocery multiples in all markets
 
Figure 17: French retail value sales of dairy products, by outlet type, 2003-05
 
Figure 18: French retail value sales of crisps and snacks, 2003-05
 
Figure 19: French retail value sales of sugar confectionery, 2003-05
 
Figure 20: French retail value sales of breakfast cereals, 2003-05
 
Food retailing in France
 
Figure 21: Number of French retail outlets, 1998-2003
 
The Supply Structure
 

 
Dairy
 
Confectionery
 
Breakfast cereals
 
Crisps and snacks
 
Baked goods
 
Companies and brands
 
Danone Group
 
Kellogg France
 
Lactalis Group
 
Nestlé France
 
Sodiaal
 
New Product Development
 
Dairy
 
Baked goods
 
Confectionery
 
Breakfast cereals
 
Comparison of new product introductions, by product claim
 
Figure 22: Number of product introductions in France, by product claim and by sector, 12 months to July 2005
 
Figure 23: Number of new product introductions, by product claim, 1996-July 2005
 
Figure 24: (Graph) Number of new product introductions, by product claim, 1996-July 2005
 
Figure 25: Number of new product introductions, by product claim, by year, 1996-July 2005
 
New Product launches June-August 2005
 
The Consumer
 
Figure 26: Penetration of selected foods, by country, 2004
 
Trends in food consumption – winners and losers
 
Figure 27: Penetration of selected foods in France, 2002-04
 
Consumption of selected foods
 
Figure 28: Consumption of selected foods in France, 2004
 
Cooking oils
 
Mayonnaise
 
Salad dressings
 
Cheese in blocks
 
Butter
 
Figure 29: Use of selected foods in France, 2004
 
Margarine/spreads
 
Breakfast cereals
 
Yogurt
 
Ice cream
 
Figure 30: Consumption of selected foods in France, 2004
 
Crispbread
 
Savoury biscuits
 
Sweet biscuits
 
Chocolate confectionery
 
Figure 31: Consumption of selected foods in France, 2004
 
Sugar confectionery – mints and gums
 
Potato crisps and other savoury snacks
 
The Consumer – Healthy Eating
 
Figure 32: Attitudes towards food and diet, by country, 2004
 
Figure 33: Attitudes towards food and diet in France, 2001-04
 
Figure 34: Attitudes towards food and diet, by gender and age, 2004
 
Figure 35: Attitudes towards food and diet, by income and working status, 2004
 
Figure 36: Attitudes towards food and diet, by region, 2004
 
Figure 37: Attitudes towards food and diet, by presence of children and household size, 2004
 
The Consumer – Identifying Target Groups
 

 
Perpetual Dieters (25% of French adults)
 
Marketing implications
 
Sensibles (16% of French adults)
 
Marketing implications
 
Puritanicals (24% of French adults)
 
Marketing implications
 
Ethicals (22% of French adults)
 
Marketing Implications
 
Slobs (13% of French adults)
 
Marketing Implications
 
French are most concerned about food content
 
Figure 38: Division of French adults into healthy eating typologies, 2004
 
Figure 39: French typologies within the European context, 2004
 
The Consumer – Detailed Demographics
 
Target groups
 
Figure 40: Profile of Mintel’s Target Groups, France, 2004
 
Cooking oils
 
Figure 41: Penetration and frequency of using cooking oils, by demographic sub-group, 2004
 
Mayonnaise
 
Figure 42: Penetration and frequency of eating mayonnaise, by demographic sub-group, 2004
 
Salad dressings
 
Figure 43: Penetration and frequency of using salad dressings, by demographic sub-group, 2004
 
Cheese in blocks
 
Figure 44: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004
 
Butter
 
Figure 45: Penetration and frequency of eating butter, by demographic sub-group, 2004
 
Margarine/spreads
 
Figure 46: Penetration and frequency of eating spreads, by demographic sub-group, 2004
 
Breakfast cereals
 
Figure 47: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004
 
Yogurt
 
Figure 48: Penetration and frequency of eating yogurt, by demographic sub-group, 2004
 
Ice cream in tubs
 
Figure 49: Penetration and frequency of eating ice cream, by demographic sub-group, 2004
 
Ice cream bars and sticks
 
Figure 50: Penetration and frequency of eating ice cream bars and sticks, by demographic sub-group, 2004
 
Crispbread
 
Figure 51: Penetration and frequency of eating crispbread, by demographic sub-group, 2004
 
Savoury biscuits
 
Figure 52: Penetration and frequency of eating savoury biscuits, by demographic sub-group, 2004
 
Sweet biscuits
 
Figure 53: Penetration and frequency of eating sweet biscuits and crackers, by demographic sub-group, 2004
 
Chocolate confectionery
 
Figure 54: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004
 
Figure 55: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004
 
Mints
 
Figure 56: Penetration and frequency of eating mints, by demographic sub-group, 2004
 
Chewing gum
 
Figure 57: Penetration and frequency of using chewing gum, by demographic sub-group, 2004
 
Potato crisps
 
Figure 58: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004
 
Other savoury snacks
 
Figure 59: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004
 
Prospects
 
A growing snacking habit
 
But traditional eating habits remain important
 
Health plus convenience
 
Older consumers are most health concerned
 
Figure 60: Projections in French population, by age group, 2005-09
 
Buoyant economy and employment boosts healthy convenience sector
 
Forecast
 
A healthy scenario
 
Figure 61: Forecast for French retail value sales of selected foods, by type, in current terms, 2005-10
 
Changing patterns
 
Real growth fluctuating – but trend is upwards
 
Figure 62: Forecast for French retail value sales of selected foods, by type, in constant terms, 2005-10
 
Incomes have a bearing
 
Typologies’ eating habits
 
Figure 63: Comparative consumption patterns of selected foods by Mintel’s Target Groups, 2004
 
Not always the obvious
 
The impact of the evolution of typologies
 
Figure 64: Forecast change in size of Mintel’s target groups, 2005-10
 
More scrutiny
 
The implications for food
 
Figure 65: Impact of changing typologies on selected product areas to 2010