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About this report
 
About the market…
 
The primary driver behind healthy eating in the UK remains lowering fat intakes and preventing obesity. Trends towards healthy eating are well-established, driven by a widening awareness of the relationship between diet and health and the deleterious effects of consuming too much fat, salt and sugar.
 

 
Retail sales of healthy foods are expected to record a 12.5% rise in current value between 2000 and 2005, which is greater than the rise in value anticipated for the markets as a whole.
 

 
Sales of ‘healthier’ yogurts and sugar-free confectionery have performed outstandingly, whilst sales of healthier crisps and snacks have significantly out-performed the sector as a whole.
 

 
About Mintel’s research…
 
Fusing together the latest consumer research, market analysis and most sort-after trend data, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:
 

 
Understand what drives the healthy eating market in the UK
 
Pin point market potential before your competitors
 
Learn about consumer attitudes and behaviour towards healthy eating
 
Find out how to best reach key audiences with the most effective marketing communications
 
Discover the fastest developing sectors of the healthy eating market
 
Develop the next big idea in healthy eating.
 
Intriguing findings include…
 
27% of British adults confess to eating ‘a lot’ of desserts – men are bigger culprits than women and the dessert habit is strikingly prevalent amongst the very youngest consumers.
 

 
More than 40% of Britons often snack between meals and this is very much a young habit – the under 20s are more than three times as likely to snack as the over 65s, but all ages under 35 are strongly over-represented.
 

 
Some 11% of Britons eat dietetic products and are more likely to be women than men.
 

Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 
Low-fat is of key importance in the UK
 
Consumers still want to treat themselves – but without the calories
 
‘Healthier’ variants are taking increasing shares in their markets
 
Dairy leads for low fat introductions
 
Key consumer groups for healthy variants
 
‘Treats’ and snacking are also important to Britons
 
Market Drivers
 
Processed and convenience foods are causing concern
 
Promoting good eating habits for improved health
 
% of energy obtained from fats is declining
 
Figure 1: Percentage of energy intake from fat and added sugars, from all food and drink, UK, 1994-2002/03
 
Media coverage of healthy eating
 
Eating healthily is more popular for losing weight than dieting
 
Figure 2: Attitudes towards weight, by country, 2004
 
Figure 3: Preferred methods of losing weight, 2005
 
Choosing organic as a healthy option
 
‘Healthy eating’ population is fastest growing
 
Figure 4: Trends in UK population, by age group, 2000-05
 
Consumers also becoming more prosperous – but reining in their spending
 
Figure 5: UK adult population, by socio-economic group, 2000-10
 
Figure 6: Trends in UK PDI and consumer expenditure, 2000-10
 
Market Size and Trends
 
Food and drink expenditure
 
Figure 7: UK household expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004
 
Figure 8: UK total household expenditure, at current prices, 1999-2004
 
Average household spend on food by type
 
Figure 9: Detailed average household expenditure on food, per person per week, 1975-2002/03
 
Review markets generally see an increase in retail sales
 
Figure 10: UK retail value sales of selected foods, by type, 2000-05
 
Healthy variants perform differently from market to market
 
Figure 11: UK retail value sales of selected ‘healthier’ foods, by type, 2000-05
 
Figure 12: Reduced fat and reduced-calorie foods in other markets, 2004
 
Market Segmentation
 
Dairy products
 
Figure 13: UK retail value sales of dairy products, by sector, 2000-05
 
Figure 14: UK retail value sales of milk, by fat content, 2000-05
 
Figure 15: UK retail value sales of ‘healthier’ cheese, by type, 2000-05
 
Figure 16: UK retail value sales of ‘healthier’ yogurt, by type, 2000-05
 
Figure 17: UK retail value sales of ‘healthier’ spreads, by type, 2000-05
 
Baked goods
 
Figure 18: UK retail value sales of baked goods, by sector, 2000-05
 
Figure 19: UK retail value sales of ‘healthier’ bread, by type, 2000-05
 
Confectionery
 
Figure 20: UK retail value sales of confectionery, by sector, 2000-05
 
Figure 21: UK retail value sales of ‘healthier’ confectionery, by type, 2000-05
 
Crisps and snacks
 
Figure 22: UK retail value sales of crisps and snacks, by sector, 2000-05
 
Figure 23: UK retail value sales of ‘healthier’ crisps and snacks, 2000-05
 
Breakfast cereals
 
Figure 24: UK retail value sales of ‘healthier’ breakfast cereals, 2000-05
 
Distribution
 

 
Trading base
 
Figure 25: Numbers of food outlets, by type, 1998-2002
 
Figure 26: Top 20 grocery retailers in the UK, by sales, 2002/03
 
The Supply Structure
 
Manufacturers and brands
 
Unilever Bestfoods
 
HJ Heinz
 
McVities (United Biscuits)
 
Müller Dairy
 
Danone
 
Nestlé
 
PepsiCo
 
Dairy Crest
 
Burton’s Foods
 
Kraft Foods UK and Ireland
 
Premier Foods
 
Wrigley UK
 
Cadbury Trebor Bassett
 
McNeil Consumer Healthcare (Johnson & Johnson)
 
Arla Foods UK plc
 
New Product Development
 

 
Comparison of new product introductions, by product claim
 
Figure 27: Number of product introductions in UK, by product claim and by sector, 12 months to July 2005
 
Figure 28: Number of new product introductions, by product claim, 1996-July 2005
 
Figure 29: (Graph) Number of new product introductions, by product claim, 1996-July 2005
 
Figure 30: Number of new product introductions, by product claim, by year, 1996-July 2005
 
New product launches, June-August 2005
 
The Consumer
 
Figure 31: Penetration of selected foods, by country, 2004
 
Food trends in GB – winners and losers
 
Figure 32: Penetration of selected foods, UK, 2002-04
 
Consumption of selected foods in GB
 
Figure 33: Consumption of selected foods in GB, 2004
 
Salad cream and mayonnaise
 
Salad dressings
 
Block cheese
 
Butter
 
Margarine/spreads
 
Figure 34: Consumption of selected foods in GB, 2004
 
Breakfast cereals
 
Yogurt
 
Ice cream in blocks and tubs
 
Ice cream bars and sticks
 
Sweet biscuits and crackers
 
Figure 35: Consumption of selected foods in GB, 2004
 
Chocolate confectionery
 
Sugar confectionery – mints
 
Crisps and snacks
 
The Consumer – Healthy Eating
 
Figure 36: Attitudes towards food and diet, by country, 2004
 
Figure 37: Attitudes towards food and diet in GB, 2001-04
 
Figure 38: Attitudes towards food and diet in GB, by gender and age, 2004
 
Figure 39: Attitudes towards food and diet, by income and working status, 2004
 
Figure 40: Attitudes towards food and diet, by region, 2004
 
Figure 41: Attitudes towards food and diet, by presence of children and household size, 2004
 
The Consumer – Identifying Target Groups
 

 
Perpetual Dieters (28% of GB adults)
 
Marketing implications
 
Sensibles (16% of GB adults)
 
Marketing Implications
 
Puritanicals (15% of GB adults)
 
Marketing Implications
 
Ethicals (11% of GB adults)
 
Marketing Implications
 
Slobs (30% of GB adults)
 
Marketing Implications
 
Polar opposites: slobs and dieters
 
Figure 42: Division of GB adults into healthy eating typologies, 2004
 
Figure 43: GB typologies within the European context, 2004
 
The Consumer – Detailed Demographics
 
Target groups
 
Figure 44: Profile of Mintel’s Target Groups, GB, 2004
 
Penetration and frequency of eating selected foods
 
Figure 45: Penetration and frequency of eating salad cream and mayonnaise, by demographic sub-group, 2004
 
Salad dressings
 
Figure 46: Penetration and frequency of eating salad dressings, by demographic sub-group, 2004
 
Cheese
 
Figure 47: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004
 
Butter
 
Figure 48: Penetration and frequency of eating butter, by demographic sub-group, 2004
 
Margarine/spreads
 
Figure 49: Penetration and frequency of eating margarine/spreads, by demographic sub-group, 2004
 
Breakfast cereals
 
Figure 50: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004
 
Yogurt
 
Figure 51: Penetration and frequency of eating yogurt, by demographic sub-group, 2004
 
Ice cream
 
Figure 52: Penetration and frequency of eating ice cream in blocks/tubs, by demographic sub-group, 2004
 
Figure 53: Penetration and frequency of eating ice cream bars and sticks, by demographic sub-group, 2004
 
Biscuits
 
Figure 54: Penetration and frequency of eating sweet biscuits and crackers, by demographic sub-group, 2004
 
Chocolate confectionery
 
Figure 55: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004
 
Figure 56: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004
 
Sugar confectionery - mints
 
Figure 57: Penetration and frequency of eating mints, by demographic sub-group, 2004
 
Chewing gum
 
Figure 58: Penetration and frequency of using chewing gum, by demographic sub-group, 2004
 
Crisps and snacks
 
Figure 59: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004
 
Figure 60: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004
 
Prospects
 
Suppliers helping people eat more healthily
 
Clearer labelling to help healthy food choices
 
Reduced fat is a key product claim, but other ingredients also need monitoring
 
Forecast
 
Becoming healthier – grudgingly
 
Figure 61: Forecast for retail value sales of healthier sections of selected markets, by type, current prices in euros, 2005-10
 
The truth behind healthier products performance
 
Only just faster than all food
 
Figure 62: Forecast for UK retail value sales of healthier sections of selected markets, by type, current prices in Sterling, 2005-10
 
It depends on the sector
 
Quite different consumer bases
 
Typologies’ eating habits
 
Figure 63: Comparative consumption patterns of selected foods by typologies, 2004
 
Confirming the typologies?
 
And showing the anomalies
 
The impact of the evolution of typologies
 
Figure 64: Forecast change in size of Mintel’s target groups, 2005-10
 
Looking healthier…
 
…from a low starting point
 
Figure 65: Impact of changing typologies on selected foods, 2005-10