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About this report
 
Consumption of sparkling wine in France was estimated at some 165.1 million litres in 2003. Sales peaked in Millennium Year, and ended the review period around 3% down on 1998.
 

 
Mintel’s latest report analysing this key sector provides detail on the current market situation, competitor activity, consumer demands and future prospects.
 

 
Against a background of intense price competition and market maturity there are several key trends evident - at the top end of the market the competition from discounted champagne is intense, premium sparkling wines are one of the few growth sectors, the plethora of brand names entering the market.
 

 
How has the off-trade sector compare with on-trade sales?
 

 
Why is new product development so low in this market?
 

 
Who makes up the current consumer base for sparkling wines and who are potential customers?
 

 
All the answers you need under one cover
 

 

Contents
 

 
Introduction
 

 
Champagne, Consumer Goods Intelligence, 2004
 
Beer, Consumer Goods Intelligence, 2004
 
In- vs Out-of-Home Drinking, Consumer Goods Intelligence, 2003
 
Wine and Champagne, Consumer Goods Intelligence, 2002.
 
Definitions
 
Abbreviations
 
Executive Summary
 
Less, but better
 
Back to growth
 
AOC wines are gaining ground
 
Sparkling wine is mostly drunk at home
 
A plethora of products results in high fragmentation
 
Limited product activity
 
Sparkling wine has a younger consumer base than champagne
 
Positive expectations
 
Market Drivers
 
The French drink less alcohol, but of better quality
 
Figure 1: Detailed breakdown of consumer spending in France, at current prices, 1996-2000
 
Figure 2: Trends in French PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Little impact from demographic changes
 
Figure 3: Trends in French population, by age, 1999-2003
 
Preference for champagne limits penetration for other sparkling wine
 
Figure 4: Consumption of champagne and sparkling wine, by country, 2003
 
Figure 5: Average price paid for champagne, by country, 1998-2003
 
Figure 6: Average price paid for sparkling wine, by country, 1998-2003
 
Market Size and Trends
 
Years of static sales, but brighter in 2003
 
Figure 7: French value sales of sparkling wine, at current and constant prices, 1998-2003
 
Figure 8: French volume sales of sparkling wine, 1998-2003
 
Figure 9: Indexed volume sales of sparkling wine, by country, 1998-2003
 
Figure 10: French per capita expenditure and consumption of sparkling wine, 1998-2003
 
Figure 11: Per capita spend and consumption of sparkling wine, by country, 2003
 
A trend towards premium wines
 
Standard products are increasingly sold at discount prices
 
Market Segmentation
 
Crémants outperform
 
Figure 12: French volume sales of sparkling wine, by type, 2001-03
 
Figure 13: French volume sales of VMQPRD sparkling wine, by type, 2001-03
 
Mousseaux decline, while niches register best growth
 
Figure 14: French volume sales of sparkling wine through grocery multiples, by type, 2001-03
 
Figure 15: French value sales of sparkling wine through grocery multiples, by type, 2001-03
 
Figure 16: % growth/decline in sales through grocery multiples, by segment, 2001-03
 
Distribution
 
The off-trade dominates
 
Figure 17: French volume sales of sparkling wine, by distribution channel, 2001-03
 
Figure 18: French value sales of sparkling wine, by distribution channel, 2001-03
 
Average prices paid rise faster in the off-trade than on-trade
 
Figure 19: French off-trade volume sales of sparkling wine, by outlet type, 2001-03
 
Figure 20: French off-trade value sales of sparkling wine, by outlet type, 2001-03
 
Trading base
 
Off-trade
 
Figure 21: Number of retail outlets in France, 1998-2002
 
Figure 22: Major retailers of daily goods in France, by number of outlets, 2003
 
On-trade
 
Figure 23: Number of Horeca outlets in France, by type, 1994-2000
 
The Supply Structure
 
Production and trade
 
Figure 24: Sparkling wine production and foreign trade, 1999-2003
 
Manufacturers’ shares
 
Figure 25: Brands’ volume shares of sparkling wine through grocery multiples, 2001-03
 
Companies and brands
 
Compagnie Française des Grands Vins
 
Kriter-Patriarche
 
Jaillance
 
New Product Development
 

 
New product launches 1999-2003
 
2003
 
2002
 
2001
 
2000
 
1999
 
The Consumer
 

 
Alcohol consumption in France
 
Figure 26: Consumption of alcohol, by gender and age, 2003
 
Figure 27: Consumption of alcohol, by income and working status, 2003
 
Figure 28: Consumption of alcohol, by region, 2003
 
Consumption of champagne and sparkling wine in France
 
Figure 29: Consumption of champagne and sparkling wine, 2003
 
Figure 30: Consumption of champagne and sparkling wine, by gender and age, 2003
 
Figure 31: Consumption of champagne and sparkling wine, by income and working status, 2003
 
Figure 32: Consumption of champagne and sparkling wine, by region, 2003
 
Figure 33: Consumption of champagne and sparkling wine, by presence of children and household size, 2003
 
Consumption of sparkling wine in-home
 
Figure 34: Consumption of sparkling wine in-home in last month, 2003
 
Figure 35: Consumption of sparkling wine in-home in last month, by country, 2003
 
Figure 36: Consumption of sparkling wine in-home in last month, by gender and age, 2003
 
Figure 37: Consumption of sparkling wine in-home in last month, by income and working status, 2003
 
Figure 38: Consumption of sparkling wine in-home in last month, by region, 2003
 
Figure 39: Consumption of sparkling wine in-home in last month, by presence of children and household size, 2003
 
Consumption of sparkling wine elsewhere
 
Figure 40: Consumption of sparkling wine elsewhere in last month, 2003
 
Figure 41: Consumption of sparkling wine elsewhere in last month, by country, 2003
 
Figure 42: Consumption of sparkling wine elsewhere in last month, by gender and age, 2003
 
Figure 43: Consumption of sparkling wine elsewhere in last month, by income and working status, 2003
 
Figure 44: Consumption of sparkling wine elsewhere in last month, by region, 2003
 
Figure 45: Consumption of sparkling wine elsewhere in last month, by presence of children and household size, 2003
 
Consumption of sparkling wine in and out of home
 
Figure 46: In and out-of-home sparkling wine drinking, volume of consumption, 2003
 
Attitudes towards drinking
 
Figure 47: Attitudes towards drinking, all adults vs. sparkling wine drinkers
 
Sparkling wine target groups
 
Figure 48: French sparkling wine target groups, by gender and age, 2003
 
Figure 49: French sparkling wine target groups, by income and working status, 2003
 
Figure 50: French sparkling wine target groups, by region, 2003
 
Figure 51: Sparkling wine consumption in-home or elsewhere, by target group, 2003
 
Prospects
 
Growth from premium wines, but standard products face increasing pressure
 
More emphasis on branding?
 
An attempt to increase consumption occasions could be worthwhile
 
Figure 52: Drinking attitude index*, by country, 2003
 
Forecast
 
Better prospects – at least for value sales
 
Figure 53: Forecast of total French sales of sparkling wine, 2003-08
 
Volumes to continue slow decline
 
Value market holds up
 
The off-trade to increase its dominance
 
Figure 54: Forecast of French off-trade sales of sparkling wine, 2003-08
 
The on-trade to become smaller
 
Figure 55: Forecast of French on-trade sales of sparkling wine, 2003-08