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About this report
 
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
 

 
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
 

 
By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
 

 
Each report contains comprehensive analysis into:
 

 
Market sizes
 
Market trends
 
Leading manufacturers
 
Consumer trends
 
Sales forecasts
 
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
 

 
Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.
 

 

Contents
 

 
Introduction
 

 
Champagne, Consumer Goods Intelligence, 2004
 
Beer, Consumer Goods Intelligence, 2004
 
In- vs Out-of-Home Drinking, Consumer Goods Intelligence, 2003
 
Wine and Champagne, Consumer Goods Intelligence, 2002.
 
Definitions
 
Abbreviations
 
Executive Summary
 
An important market
 
White domestically-produced sparkling wine dominates
 
Sparkling wine is mostly enjoyed at home
 
Three large producers lead the market
 
The decline will slow down
 
Market Drivers
 
A popular beverage
 
Economic uncertainties – less reason to celebrate
 
Figure 1: Trends in German PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Figure 2: Trends in German employment, 1998-2003
 
German consumers reduce spend on sparkling wine…
 
Figure 3: Consumer spending in Germany, by major sector, 1997-2001
 
Figure 4: German household expenditure on alcoholic drinks, % share by type, 1998-2002
 
…but penetration exceeds levels in other major markets
 
Figure 5: Consumption of champagne and sparkling wine, by country, 2003
 
Market Size and Trends
 
Not so sparkling…
 
Figure 6: German value sales of sparkling wine, at current and constant prices, 1998-2003
 
Figure 7: German volume sales of sparkling wine, 1998-2003
 
Figure 8: Indexed volume sales of sparkling wine, by country, 1998-2003
 
Figure 9: Average price paid for sparkling wine, by country, 1998-2003
 
…yet Germany tops per capita spend on sparkling wine
 
Figure 10: German per capita expenditure and consumption of sparkling wine, 1998-2003
 
Figure 11: Per capita spend and consumption of sparkling wine, by country, 2003
 
Market Segmentation
 
Only the niche segment of rosé increased sales
 
Figure 12: German volume sales of sparkling wine, by type, 2001-03
 
Figure 13: German value sales of sparkling wine, by type, 2001-03
 
Figure 14: German off-trade volume sales of sparkling wine, by bottle size, 2001-03
 
Domestic wine dominates, but Spanish cava gaining share
 
Figure 15: German volume sales of sparkling wine, by country of origin, 2001-03
 
Figure 16: German value sales of sparkling wine, by country of origin, 2001-03
 
Distribution
 
The off-trade dominates
 
Figure 17: German volume sales of sparkling wine, by distribution channel, 2001-03
 
Figure 18: German value sales of sparkling wine, by distribution channel, 2001-03
 
Figure 19: German off-trade volume sales of sparkling wine, by outlet type, 2001-03
 
Trading base
 
Off-trade
 
Figure 20: Number of retail outlets in Germany, by store size, 1995-2002
 
Figure 21: Major food and daily goods retailers in Germany, by number of outlets, 2003
 
On-trade
 
Figure 22: Number of Horeca outlets in Germany, by type, 1996-2002
 
The Supply Structure
 
Production and trade
 
Figure 23: German sparkling wine production and trade, 1998-2002
 
Figure 24: German sparkling wine industry, 1998-2002
 
Manufacturers’ shares
 
High concentration
 
Figure 25: Manufacturers’ volume shares of sparkling wine, 2001-03
 
Figure 26: Brands’ volume shares of sparkling wine through grocery multiples, 2001-03
 
Companies and brands
 
Rotkäppchen-Mumm Sektkellereien GmbH
 
Sektkellerei Schloss Wachenheim AG
 
Henkell & Söhnlein Sektkellereien KG
 
New Product Development
 

 
New product launches 1999-2004
 
2004
 
2003
 
2002
 
2001
 
2000
 
1999
 
The Consumer
 

 
Alcohol consumption in Germany
 
Figure 27: Consumption of alcohol, by gender and age, 2003
 
Figure 28: Consumption of alcohol, by income and working status, 2003
 
Figure 29: Consumption of alcohol, by region, 2003
 
Consumption of sparkling wine in Germany
 
Figure 30: Consumption of sparkling wine and champagne, 2003
 
Consumption of sparkling wine in-home
 
Figure 31: Consumption of sparkling wine in-home in last month, 2003
 
Figure 32: Consumption of sparkling wine in-home in last month, by country, 2003
 
Consumption of sparkling wine elsewhere
 
Figure 33: Consumption of sparkling wine elsewhere in last month, 2003
 
Figure 34: Consumption of sparkling wine elsewhere in last month, by country, 2003
 
Consumption of sparkling wine in and out of home
 
Figure 35: In and out-of-home sparkling wine drinking, volume of consumption, 2003
 
Figure 36: In and out-of-home sparkling wine drinking, weight of consumption, 2003
 
Attitudes towards drinking
 
Figure 37: Attitudes towards drinking, by all adults and champagne drinkers, 2003
 
Sparkling wine target groups
 
Figure 38: German sparkling wine target groups, by gender and age, 2003
 
Figure 39: German sparkling wine target groups, by income and working status, 2003
 
Figure 40: German sparkling wine target groups, by region, 2003
 
Figure 41: Sparkling wine consumption in-home or elsewhere, by target group, 2003
 
Prospects
 
Economic uncertainty continues
 
Sparkling wine remains popular…
 
…but there are still obstacles to growth
 
Figure 42: Drinking attitude index*, by country, 2003
 
Better prospects for volume than value sales
 
Forecast
 
Champagne more of a threat
 
Figure 43: Forecast of total German sales of sparkling wine, 2003-08
 
Still falling, but at slower rate
 
The off-trade holds up relatively well
 
Figure 44: Forecast of German off-trade sales of sparkling wine, 2003-08
 
The on-trade bears the brunt of competition
 
Figure 45: Forecast of German on-trade sales of sparkling wine, 2003-08